Want to start a local business but stuck for an idea? Try this trick of mine using Google Trends.
- Type in the words “near me”, which is one of the most popular searches on Google.
- Change the location to your city by first selecting your country, then state, then city, etc. using the arrow to the right.
- Select the time period as “last 12 months”.
For example, I typed in “near me” for Phoenix, Arizona and the following “rising” searches resulted:
- Siding replacement near me
- Paper shredding near me
- Indian grocery store near me
- Salads to go near me
- Wine bar near me
- Cheap storage near me
Therefore, any of these could pose a potential business opportunity because the demand is there. Try this for both “All Categories” and “Business and Industrial” searches.
Want to know one of the most popular searches nationally? It was “Crystal shops near me”. This search has increased 900% in the last 5 years, and 200% in the last 18 months.
Be sure to download my Best-Selling How to Start a New Business Planner.
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