how to increase sales Archives

When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic.

How to Increase Your Sales

For example, let’s say that in 2021 your sales were $60,000, and this year you would like sales to be $120,000. Therefore, it makes sense that if you want your sales to double, your traffic needs to double, all other things staying the same.

Let’s say your overall website traffic is currently 20,000 visitors a month, so now it has to grow to 40,000 visitors a month.

How to Grow Your Traffic

So, how do you grow your traffic?

Well, if the majority of your traffic is coming from Google and you are currently spending $500 a month on Google ads, then it would make sense that you need to double your Google ad spending to $1,000 (again, this is just a simplistic solution; maybe you can spend the same amount and just improve upon your keywords).

What if the majority of your traffic is coming from social media sites? Then you need to double your time spent marketing on social media as well as try to double your followers.

If you currently have back links to your shop from 10 different sources that are consistently driving traffic, then maybe you need to double your backlinks to 20.

In layman terms, essentially everything you are doing in terms of generating traffic needs to double, if this is your sales objective.

As I said, this is the single, most obvious way to increase your sales. It is not the only solution, but it is a good benchmark to start with.

If your business is struggling, check out my Marketing Consultations.

Want to increase the chance of closing a sale?

Have you heard the phrase “Engaging Your Customers?” The feeling is that once you make some sort of personal contact with a potential customer, the greater chance you have of selling to them. That is much easier when you are selling face to face, so how do you engage someone when you are selling online?

Encourage People to Ask You a Question

Social media pundits will always say engage your audience by asking them a question. My theory is a little different. Engage potential customers by getting them to ask you a question.

The other day I was looking at the product copy of an online seller. For each of her products she had written a very long, detailed description. So detailed, in fact, that she answered every question I could possibly have if I had decided to read everything she wrote. So absolutely no reason for me to contact her unless I was going to buy. Now, this, in my opinion, is kind of a mistake.

Sometimes, not giving all the information, leaves the door open for communication. But you have to ask for it. Simply state, “If I have forgotten any details you need to know, please feel free to contact me (no obligation, I answer questions all the time!)”. When they do contact you, here is your opportunity to make the sale and close the deal with a friendly, helpful conversation similar to face to face selling.

Why do you think real estate agents never put the price of a house on the For Sale sign? So you’ll call them and ask.

Now, it can be time consuming answering people’s questions, but if you are just starting out and need those initial sales, it is a good way to get them.

Questions Help Create a Dialogue

When you answer a question, your customers can see that you are a real person that does exist and not just some online entity. Plus, it proves you know what you are talking about, which assures them that you are not just getting all your information from somewhere else. Plus, if you get back to them right away, they will see that you are serious about your customers.

So try to get your visitors to ask you a question, that will open up a dialogue, that can lead to a sale