marketing ideas baby shop Archives

Do you need creative marketing ideas if selling kids and/or baby products? Getting your products in front of parents is obviously a key component to finding success in this market. Below are just a few of the creative tactics from my 12-Month Marketing Plan for Online Kids & Baby Shops to inspire you.

5 Creative Marketing Ideas If You Sell Kids & Baby Products

1. Magazines’ Baby Registry Features

All the major pregnancy magazines have a regular feature in every issue where they recommend baby products for a new mom to choose for her baby registry. Approach the writer or editor of this section with one or more of your products for their consideration. If they mention, be sure to add a “As Featured In” badge to your product photos.

2. Local Marketing

Selling online doesn’t mean you have to ignore local customers, you might really want to support a local business. Therefore, inquire at local gyms and fitness centers if there are any opportunities to sponsor Mommy and me classes.

3. Free Local Advertising

You know those window shades that people put in their car’s backseat window to keep the sun off of a baby? They present a great advertising opportunity if you put your shop name and url on the side visible to other drivers. Give one to every member of your family to really extend your reach locally.

4. Social Media Ideas

Do not just post your products. Post content moms might like and try to get them to engage, such as:

Post a photo of a favorite celebrity mom for #WomanCrushWednesday and ask followers theirs.
Post a list of your favorite kid’s movies and ask followers theirs.
Post your favorite destinations for spring break family beach vacations for #TravelTuesday and ask followers theirs.

5. Offer a Free Download

Change up your email opt-in incentive to include a free coloring printable, for special holidays or seasons, that of course clearly has your shop name and url on it. Even give a stack of these printables to local family restaurants to hand out to kids.

Get More Ideas for Your Kids & Baby Business!

Each month you get a series of tactics and ideas for advertising, social media, publicity, promotions, email marketing, content marketing and more in my 12-Month Marketing Plan for Online Kids & Baby Shops. Download today!