Happy new year everyone!
So here is today’s marketing idea that I really love, and that I thought you might want to try with your own business.
I was on the website of the furniture retailer, West Elm, and I really liked how they include this “Why West Elm?” graphic at the end of every listing description.
It focuses on five key elements of their value proposition, with short-to-the-point text and easy to understand graphics. 
The goal is to reinforce to first-time customers your business’ values and credibility, to create trust in buying from you.
If you need help writing your website copy, About page, Brand Story, blog posts, press releases, listing descriptions, and so forth, I offer a variety of affordable marketing writing services that create engagement and are optimized for SEO. Just email me at attentiongetting@gmail.com to discuss or head over to my Services page at my Shopify store or on Etsy.
I know you’re busy, so here are more of my 30-Second Reads.
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