According to a new study, Tuesday is the best selling day of the week with the highest online sales conversion rate (2.5%), followed by Monday (2.25%). The overall average conversion rate of 2.2% drops as the week progresses, falling to 2.1% on the weekend. ...
Tag: marketing roundup
This is the Average Sales Conversion Rate for E-Commerce
February 7, 2020
HubSpot indicates that the average e-commerce industry conversion rate is 2.04%. If your business is not getting this, it could be a variety of factors, and it might be an easy fix. Order my phone consultation and I can quickly determine why your conversion rate...
5 Ideas to Give Your Business a Boost in January
January 10, 2020
by Gail Oliver, Online Marketing Consultant A new year is always a great opportunity to try new ways to market your business! If you sell art, wedding rings, wine products or pet products, then take advantage of upcoming editorial opportunities such as National Inspire Your...
Try This “Discount on Discount” Sales Trick
December 13, 2019
An online retailer had an interesting sales promotion this week. The offer was another 25% off their already 40% off sale. I have to be honest, I jumped on it. It made it seem like I was getting 65% off, but if you do the...
Why Trader Joe’s is a Marketing Star
November 2, 2019
Trader Joes is a marketing powerhouse food store. This article from Vox shows how Trader Joe’s knows how to take advantage of the biggest food purchases of the year, which is fall through to early February. They start by stocking the largest and most diverse products...
Easy Local Publicity Opportunity
October 4, 2019
If you are not approaching your local newspaper’s business writer NOW with a story pitch on how to include your small business in any articles they are planning for Small Business Saturday (November 30th) you are missing out on a huge opportunity – so do...
Sunday Marketing Blast
September 13, 2019
My tip of the week …If you are running online ads, such as Google or Microsoft ads, always make sure to consistently check and eliminate any negative keywords. You don’t want to pay for clicks that are completely irrelevant. Ad tip … Google Shopping Ads have...
Sunday Marketing Blast
August 23, 2019
Another Sunday Marketing Blast with ideas and inspiration for small business owners. Hot trend … mystery boxes are the hot item on Etsy and eBay. Top sellers … diamond jewelry is in big demand with millennials, particularly single women. If you sell diamond jewelry, you need to read the De...
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