mothers day marketing ideas Archives

Marketing Ideas Mothers Day I love this marketing idea Mothers Day, a co-marketing effort between 1-800-Flowers.com and Alice’s Table.

The idea is, instead of a gift, give mom an experience you can do together. So, they are offering a flower arranging online workshop that runs on select dates throughout April up to Mother’s Day weekend.

Called the Pink & Pearl Workshop, prior to the 45-minute streaming event, attendees will receive a premier selection of farm-fresh flowers, a vase, and a banana ribbon to create their floral arrangement. The cost is $72 per person, and that includes supplies.

But this idea can apply to so many other businesses.

For example, a restaurant could offer a Mother’s Day mom/child cooking class.

A fitness center could offer a Mother’s Day mom/child workout class.

The possibilities are endless because Mother’s Day is big business, with Americans spending $28 billion each year on gifts for mom.

The added benefit is that both companies are reaching new customers through their partners’ customer base.

Be sure to also read 101 Small Business Promotional Ideas.

©2022 Gail Oliver. All rights reserved.Marketing Idea Mothers Day

Need some quick and easy Mothers Day marketing ideas for your online or Etsy shop? The North American Mother’s Day holiday is one of the biggest buying holidays of the year. If you have products that appeal to this target market, are you making it obvious on your online store? It’s not too late to get those late minute shoppers so here are some ideas to try.

Remind Visitors of the Date for Mother’s Day

Not a lot of people remember the actual day. They know it’s May, but are not sure which weekend. A polite reminder gets them to buy right away, especially if the day is getting close.

mothers-day-marketing-ideas

Offer Free Shipping and Quick Shipping

If buyers have left their shopping to the last minute, which they often do, then an obvious worry is will you get it to their Mom in time. Ensure them that you will, and doing it for free is always a big plus.

Appeal to All Budgets

Not everyone spends the same amount on Mother’s Day, so make sure you have divided up your product selection for all types of budgets.

Have Something for Every Type of Mom

A lot of people have to buy for a mother, mother-in-law, step mother, and they all have different tastes. Try to make your shop one stop shopping by appealing to their different interests or styles.

Give a Deal or Special Mother’s Day Offer

Everyone loves a sale so why not offer a special discount for Mother’s Day? Using a coupon code tracks the effectiveness of the offer.

Up-Sell Your Other Services

You can either offer additional services for free, such as monogramming, personalization, adding a card or gift wrapping, or for a small additional fee.

I hope your enjoyed these Mother’s Day marketing ideas. If you did not prepare properly for the Mother’s Day buying rush this year, then remember to make it a priority for next year. Start your marketing campaign in early April and use all of these suggestions to maximize your sales. For more awesome ways to drive traffic and sales at your online or Etsy shop, be sure to check out my Marketing Ebooks and Downloads.

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