Small Business Marketing Strategist

Tag: publicity ideas

Publicity Grabbing Product Idea from Salt & Straw

People love trends, and the media loves writing about trends. So if you were to do a limited time product (or service), like this ice cream 5-pack from Salt & Straw with flavors that were inspired by the year’s most viral moments, you will likely be able to get some free press.

The ice cream pack was featured on Food Network, Mashable, The Hypebeast and Reddit, so naturally it sold out.

© 2022 Gail Oliver. All rights reserved.

9 Publicity Ideas for Your Small Business

Right now is a good time to pitch a story to your local business reporter in hopes of getting some press for your company in December and January. Even if you sell online and internationally, never discount the power of your local market. 

Here are some headlines you could pitch or maybe one of these will inspire one of your own:

December PR Ideas
  • How This Local Business is Pulling Out all the Stops for the Holiday Shopping Season
  • Local Company to Host Food and Toy Drive
  • Was Black Friday a Boom or Bust for These Small Businesses
  • Why You Should Shop These Local Businesses This Christmas Season
January PR Ideas
  • How a Bad Winter Could Impact These Local Businesses
  • Challenges and Wins in 2022 for Local Companies
  • Our Favorite Local Small Businesses of 2022
  • What These Local Companies Plan to Do Differently in 2023
  • Advice for Starting a Business in 2023, from 5 Local Small Business Owners

As I have always said, you have to give a reporter a compelling and timely story headline (and then show how your company would fit in the story) as this makes it easier for them to see the value in the pitch.

My Publicity Planner is part of my Marketing Planner Bundle, and it will help you create, plan, and organize your pitches.

Good luck and let me know if you have success!

© 2015-2021 Gail Oliver. All rights reserved. Publicity Ideas for Your Small Business

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