Believe it or not, you need to get ready NOW for the big holiday buying season. Last year, Cyber Monday was the largest online shopping day in US history as consumers spent $10.8 billion in one day, according to Adobe Research. Therefore, if you sell...
Tag: shop etsy
Why “Personalized Gift” is the Top Search on Etsy
December 9, 2020
Last week, the CEO of Etsy stated that “personalized gift” was the most popular search on Etsy in November, even more so than “face mask”. So why is this important to know for your business? Customized vs Personalized First of all, there is a difference...
My Hot Etsy Tip of the Week
October 22, 2020
Want my hot Etsy tip of the week? Well, this tip will actually work for any type of ecommerce store or business in general. According to an article in eCommerceBytes (that I reference below) Etsy says that 7 in 10 buyers (69%) plan to buy...
Is your Etsy shop ready for the big holiday sales season? If you think it’s too early, you’re wrong! My 28-page 2020 Etsy Shop Holiday Sales Planner is out today (and it’s on sale!), and here are just a few interesting tidbits from the research portion of...
Etsy Sold 12 Million Face Masks in April
May 8, 2020
by Gail Oliver, Online Marketing Consultant Sometimes when you are really successful at something, there is a Catch-22. You want to tell everyone, as this draws in more customers and sales – but it also draws in more competition. Etsy did a smart thing letting...
Etsy’s New Offsite Ads Policy
February 27, 2020
I consult for a lot of Etsy shops and have been asked about Etsy’s new offsite ads policy that was announced yesterday. Here is what it is a nutshell, because a lot of people have not been explaining it correctly. If you go over to...
Black Friday Marketing Tips for Your Etsy Shop
October 23, 2018
by Gail Oliver, Online Marketing Consultant If you plan on offering a Black Friday and/or Cyber Monday sale at your Etsy shop, then I highly recommend that you invest in an affordable ad graphic that you can use in your Etsy shop, in your emails...
How Publicity Helps Your Etsy Shop
May 31, 2018
If you think publicity can’t help your Etsy shop, guess again. One of my long time customers, Jessica from LiveinMosaics, just got featured in the June issue of HGTV magazine! So, how can she leverage this press to increase sales, give her shop even more...
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