I know a lot of small businesses want to make a big impression on their customers with their product packaging, as well as help build their brand. The problem is, it is an additional cost that is not always necessary. Now, I am not talking shipping packaging but product packaging.
For example, if I’m buying a gift for someone, then the packaging does matter to me because I care what my gift recipient thinks. However, if I am just buying an item for myself, especially online, the final product packaging doesn’t really make a difference to me, as long as it ships safely.
Now, if I am buying an item in person, as opposed to online, the product packaging can play a part in getting me to notice the product in the first place, and may play a part in how the store displays the product.
Therefore, if you are selling online, and you find your product packaging costs are really cutting into your profits, why not considering giving customers an option, but phrasing it in a way that makes it look like it is more of an environmental issue (which it really is as the US generates almost 80 million tons of packaging waste each year).
In the product’s drop down menu, consider giving the option of:
- Item ships without Branded Product Packaging (we want to do our part for the environment)
- Item ships with Branded Product Packaging
The “no branded packaging” option should obviously show a price that is slightly cheaper. Make sure to have product photos that show the two options, so customers are not caught off guard. You might be surprised at the number of people that go for the “no branded packaging” option, and it might also mean a lower shipping cost for you as well.
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