Small Business Marketing Strategist
Google released new stats that might surprise you. Below are the most searched social media sites, by generation:
Therefore, make sure your business is on the social media site your target market is using the most.
Did you know that “School Supplies Giveaway Near Me” is a top Google search every August? No matter what your business – be it a realtor, online store, travel agent, etc. – if you were to do a school supplies giveaway to your local community, for a roughly $100 investment, you can get thousands of local customers checking out your business. Plus, if you ask for their email address on the entry form, you substantially increase your email list.
If you need more creative and affordable ways to promote your small business, try one of my Personal Phone Consultations or check out my 12-Month Marketing Plans.
©2024 Gail Oliver. All rights reserved.
Have you ever been in a restaurant and saw a fish bowl indicating that you simply drop your business card in to be eligible to win a free lunch?
Why not approach your local retailers with this novel idea to promote your own business?
For example, let’s say you offer a dog washing service. Ask your local pet shop if you can put a fishbowl on the counter for people to be eligible to win a free dog wash by simply dropping in their business card (or they could fill out a ballot).
It doesn’t cost the pet shop anything, and both they and you now can also beef up your email lists with all of these new contacts. It also serves as free advertising for your biz.
Alternatively, you can also ask businesses to do the same arrangement if they are exhibiting at a trade show or selling at a farmer’s market. Again, they still get the new customer contacts (as do you) but you’re the one giving away the prize so it doesn’t cost them a thing.
Give it a try!
©2024 Gail Oliver. All rights reserved.
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry.
I have created four Canva Trend Report templates for various markets – Real Estate Agents, Jewelry Store Owners, Travel Agents and Interior Designers – but you can customize them for any type of business, as well as upload your own photos and trends (I just used these as place holders) along with adding your own colors, branding and contact information.
For example:
They’re ideal to use for:
Best of all, they are a quick and easy way to get attention!
©2024 Gail Oliver. All rights reserved.
Want an excuse to email your customers, but they are likely tired of just getting your sales emails?
Well, in case you haven’t heard, there is a solar eclipse happening on Monday and people have a lot of questions as it’s trending like crazy on Google.
Therefore, email your customers reminding them of the date of the eclipse (Monday April 8th) and the best time to see it, based on where you live.
You might also want to give a few tips on how to best look at it, and even answer the most trending question, “Can you drive during an eclipse” (yes, you can).
You can also let them know when the next solar eclipse will be, which for North America will be August 23, 2044.
Keep it short and sweet and always end with your business information, including links to your website and social media pages. Your email subject line should also be something like: 🌓 What to Know about Monday’s Solar Eclipse…
It’s also a great posting idea for your social media sites as well!
©2024 Gail Oliver. All rights reserved.
Looking for new places to sell online? I have two.
You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture.
But another interesting thing Michaels is doing, is offering in-store appearances for artisans to sell their products directly to shoppers, with no commissions on sales. The appearances also allow the sellers to interact face-to-face with customers, get feedback, and take orders for custom items.
The other online marketplace you might not know about is 1800Flowers Marketplace. They have been offering this marketplace for a while now, and any product that would fit in the “gift” category can be sold here. They seem to particularly like food products, garden decor, baby items and bath & body. But keep in mind their commission rate is high, at 25%.
I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos.
I saw these two product photos, one for a barbecue sauce and one for an art print, and they both jumped out to me because they were non-typical. Now, I know that this quirky style doesn’t suit everyone’s brand, but it is a way to get attention. They are also very social media savvy.
Give it a try and do something more atypical with your product photos.
A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.
© 2024 Gail Oliver. All rights reserved. Cool Product Photography Ideas
A top trending Google search today is “Where is Malta?” This is because this was the location profiled in last night’s episode of The Bachelor (please don’t ask me how I know this).
Now, if I were a travel agent, I would be all over this, pushing any vacation packages I had to that region, basically striking while the iron is hot.
I would also be a little more forward thinking and see what other locations the show is going to profile in coming weeks. It turns out they will be: Málaga, Spain to visit the ancient cities Marbella and Ronda, then onto Montreal, Quebec, then Jasper, Alberta and finally Tulum, Mexico.
Trust me, these will all be top searches in the coming weeks, so get your social media and content marketing strategy ready.
For more marketing ideas, see my 12-Month Marketing Plan for Travel Agents.
A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.
© 2024 Gail Oliver. All rights reserved. Today’s Hot Marketing Idea.
Looking for something to sell online? Due to the extreme cold much of the country is experiencing right now, searches for “Thermal Door Blankets” and “Thermal Door Curtains” have exploded. Searches for thermal socks and underwear have also skyrocketed.
Happy 2024!
If you are looking for a side hustle this year, I have a few ideas for you based on recent rising search trends. They all involve going the “consultant” route and using your professional skills to provide services.
Most consultants charge anywhere from $100 to $200 an hour, making it ideal for a side hustle, and you can advertise your consulting business on Upwork, Fiverr, and LinkedIn.
A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.
© 2024 Gail Oliver. All rights reserved. Side Hustle Ideas 2024.
I'm Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! Feel free to contact me at attentiongetting@gmail.com with a question!
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