website marketing ideas Archives

Favorite Marketing Ideas

I love writing about my favorite marketing ideas.

So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales.

Here are three good marketing ideas I found this week that you might want to try with your online store.

Favorite Marketing Idea #1: An Effective Rewards Program

Rewards programs are a great way to maintain customer loyalty, but they can also get your customers to do your marketing for you. Look at the effective way that Urban Outfitters uses their rewards program below, with points for everything from downloading the app to writing a review. I would also add points for sharing purchases on social media and referring to friends.

favorite marketing ideas

Favorite Marketing Idea #2: New Location for Email Opt-In

Are you finding that people are just not signing up for your email list? Then put the email opt-in right in with your product photos, the way Society6 does below.

favorite marketing ideas

Favorite Marketing Idea #3: Use the Sidebar on Your Blog

If you have a blog as part of your ecommerce site, you should be using your sidebar to direct customers back to the shop, the way the blog Food52 does below, especially if you focus the ad graphic on one product category and add a “SHOP NOW” button.

favorite marketing ideas

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my services here.

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A Really Effective Email Opt-In

I love what the Woven Nook has done here with their email opt-in. First of all, you have to give an incentive like a percentage off, or depending on your business, it could also be a free download. Otherwise, people will not sign up.

Then, I like that they are also asking for your phone number for text alerts, and your birthday for special offers. Plus, I love the photo with the visual identity of what they sell and their branding.

Awesome Marketing Ideas Website

A Promotional Graphic in with Product Photos

I love how Bauble Bar put this colorful sales graphic right in with their regular product listing photos. Again, you can do this no matter what type of business. For a realtor, put a graphic for a personalized service in between house listings. For a restaurant, use a graphic in between menu options to indicate when you will be open again for in-door dining. For a beauty salon, include a graphic customers can click to send a beauty service gift to a friend. Just think of it as an ad. Get creative!

A Stylish Look Book

The store Viet Trang Handicraft has a very simple but stylish look book, which is actually just a slide show that can be easily added to any site. But it does help to quickly see the range of products they offer and how they work together to upset more items, with a call to action at the end. Plus, you can upload this to your social media sites as well.