Small Business Marketing Strategist
If you sell handmade products, an online marketplace you will want to check out is Goodee. They are extremely eco-conscious with a motto of “good design, good people, and good impact”.
HOT TIP: If you sell handmade goods, send out your publicity pitches now for National Handmade Day on April 2nd.
© 2022 Gail Oliver. All rights reserved. New Place to Sell Online: Goodee
With the huge growth of e-commerce last year, due to COVID, more and more online marketplaces have been opening up. If you are looking for new places to sell online, check out these:
Michaels, the major craft retailer, is planning to launch the Michaels Marketplace sometime in 2022. Right now, If you are a high-volume seller of components, tools, or craft materials, you can fill in their online application for consideration. There will be no setup, monthly, or listing fees. It is also rumored that they may also allow people to sell their finished crafts on the marketplace as well.
Yahoo Shops is expected to launch with roughly 50 sellers by the end of the year, with the ultimate goal to have hundreds, even thousands of sellers. For now, they want to remain small and invite-only, with the feeling of a boutique, where everything is handpicked. Therefore, you cannot submit an application, just hope that Yahoo finds you .
Lands’ End Marketplace had a soft launch in June 2020 with just 24 sellers. Now sellers span an assortment of categories such as footwear, home décor and intimates, alongside the full product range of the Lands’ End brand. They plan to focus on curating a smaller catalog of highly visible partner brands rather than an Amazon-type marketplace. If interested, you can fill out their online application.
Target Plus is an invite-only online marketplace featuring an exclusive, hand-picked selection of third party sellers and brands. Even though it is not new (it launched in 2019), a lot of people are not aware of it. They are accepting products in the categories of fashion, baby, beauty, entertainment, grocery, home, pets and personal care. You can fill in an application here.
After asking for applicants in the spring, the large Canadian retailer now has more than 500 small sellers offering products in categories such sports and recreation, tech, pets, health and wellness as well as vintage designer handbags and watches. You can fill out their online application here.
Simons is another large Canadian retailer who has a dedicated section on their commerce site just for artisans. They are looking for women’s and men’s fashions, jewelry, accessories, furniture, household items, art, kitchen items, toys, kids products, food products and beauty/ skincare. You can submit an application here.
© 2021 Gail Oliver. All rights reserved. New Places to Sell Online.
I have found three new niche marketplaces to sell online.
There are always new online marketplaces cropping up and they tend to be getting more niche, mainly become the e-commerce space is getting so large.
For example, Kaiyo is the latest online marketplace where you can sell vintage furniture and home décor.
If you’re a Latina small business, you can apply to sell on the exclusive Latina marketplace SLX,
If you are a black-owned business, the Bold XChange is a marketplace strictly for these types of businesses.
Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.
I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride – just to name a few.x
© 2020 Gail Oliver. All rights reserved. 3 Niche Marketplaces to Sell Online
Updated for 2024. Need a comprehensive list of online selling sites and marketplaces where you can sell your handmade, print on demand or vintage products? Luckily for you, you have so many options to choose from, and you don’t have to choose just one!
In fact, the best strategy for any e-commerce business is to try and sell on as many online sales sites as possible, to really widen your reach as well as not be too dependent on one customer source. You just never know when the market will change or a company will get bought, so don’t put all of your eggs in one basket.
Below are 90+ online selling sites and marketplaces where you can sell your products and services. Some are niche-specific, some are country-specific, but many are for international sales of any type of handmade product.
There are many sites for selling your art online, so there really is no need to just settle on one, especially since the profit margins are not always ideal. These sites below are specifically geared just for artists and their artwork but you can also sell your artwork at the sites for home decor and the general marketplaces links that I have coming up.
⇒Be sure to download my 12-Month Marketing Plan for Online Art Shops.
When I say selling clothes online, I do not mean used clothes (keep reading for those) but rather original fashion creations by indie designers. Related content: How to Increase Your Online Sales Conversion Rate.
⇒Be sure to download my 12-Month Marketing Plan for Online Fashion Shops.
A lot of wedding blogs realize the value of selling products right on their site and then taking a commission. So here are some that are now selling products from small vendors:
⇒Be sure to download my 12-Month Marketing Plan for Online Wedding Shops.
Here are some top kids and baby marketplaces to try selling your goods at:
⇒Be sure to download my 12-Month Marketing Plan for Kids & Baby Shops.
There are a growing number of sites just to sell your original home decor including art, accessories and furniture. Keep in mind that Wayfair also owns Joss & Main, ALLModern, Birchlane and Perigold.
⇒Be sure to download my 12-Month Marketing Plan for Home Goods Shops.
The following are a combination of sites, marketplaces and e-commerce platforms where you can sell any type of product from art to home decor to wedding products to kids and baby to vintage. Commission percentages do vary, as do monthly fees, and in some cases, you will have increased competition from other shops selling competitive products.
⇒You will also want to read my post, 4 Online Selling Sites for Eco-Friendly Products.
The sites below are more of transaction platforms that handle payment processing for you for digital products, but will not really bring you any customers as they do not have much of a main marketplace for customers to enter in from. You typically use these types of sites to accept payment on your website, blog or even your social media pages.
The UK has a really large handmade community, so there are several marketplaces that have been set up exclusively for UK sellers:
If you want total independence online, then you can set up your own e-commerce store using any of these platforms below. The downside is that you do not get the marketing benefits of being on a large marketplace that will drive customers to you. You pretty much will have to do all the marketing yourself. Related content: How to Start Selling Online
If you don’t want to make huge profit, just some extra money, then you can sell your graphic designs to a print on demand site that also has a marketplace. Not a ton of work involved on your part, just upload your designs and they do the rest. You do have to sell a lot of volume for it to be really worthwhile.
If you are selling handmade products and you would really just rather sell them through wholesale, these sites will help you:
This is where e-commerce all started, selling used, second hand and vintage items. Here are some marketplaces for these types of items:
⇒If you decide to sell on Poshmark, be sure to check out my 13-Page Poshmark Planner.
⇒Be sure to download my 12-Month Marketing Plan for Vintage Shops.
Again, all of the above are online selling sites that will take a cut of your sales as that is how they make their money. Most sites are very affordable, such as Etsy at just 5% commission, whereas others will take up to 50% of the sale as a commission (basically wholesale pricing), as well as a monthly fee, making them a much more costly option.
The e-commerce options such as Shopify Wix, SquareSpace, IndieMade and Big Commerce are platforms, not marketplaces, therefore they have monthly fees in addition to taking a cut of your sales.
Auction sites like eBay are for selling both. new and used items, and sites like One Kings Lane are really flash sales sites, and sites like these have struggled in the past (remember Fab?). Hopefully there is a selling site here that suits your particular interests and needs.
If you currently have an online store or are planning to open one, be sure to download one of my 
Online Shop 12-Month Marketing Plans as it will walk you through everything you need to do to have an effective marketing strategy to drive traffic and sales! There are plans for Jewelry, Home Goods, Art, Photography, Pets, Vintage, Bath & Beauty, Fashion, Wedding, Eco, Gifts, Food, Bakery, Tshirts, Greeting Cards and Kids & Baby shops.
©2012-2024 Gail Oliver. All rights reserved.
I'm Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! Feel free to contact me at attentiongetting@gmail.com with a question!
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