8 Creative Holiday Marketing and Promotional Ideas for Your Online Shop

by Gail Oliver, Marketing Consultant

If you sell online and are looking for some creative marketing ideas to help increase holiday sales at your online shop, try some of these:

1. Don’t Just Promote Gift Ideas 

Position your products not just as potential gifts, but also sell as part of the holiday experience. For example, include a fly-out on the product photo that says, “Ideal Christmas Party Outfit” or “For the Holiday Table” or “Perfect for Santa Photo”.

Screen shot 2013-12-08 at 7.24.17 PM

2. Offer a Flat Shipping Rate 

High shipping costs do turn customers away. However, if you can’t offer free shipping, then offer a “Holiday Flat Shipping Rate” such as $8 or $9.95. This way there are no surprises at checkout and no abandoned carts.

Screen shot 2013-12-08 at 7.31.57 PM

3. Add a Little Holiday Décor 

I love these animated “snowing” photos on West Elm’s site and the holly decorations at Ones Kings Lane.

Animated snow at One Kings Lane


4. Allow for the Creation of a Wish List 

Give customers the ability to make a wish list and email it to themselves or the potential gift giver. If you can’t do that, then encourage them to pin your products to their Christmas Gift Wish Board (if they don’t have one, you just gave them the idea).

Screen shot 2014-11-14 at 8.43.57 AM

5. Promote Gift Cards 

You should have a separate listing for a gift card and at the end of each product listing remind buyers again with either a link or icon that tells the buyer, “Can’t Decide? Go for our Gift Card, available here…”.

Screen shot 2014-11-14 at 8.45.36 AM

6. Create Gift Inspiration Boards 

Get together with some other complimentary online stores (not competitive) and create a Gift Inspiration Board. Then all of you circulate it on your social media sites extending the reach of it even further.

Gift Inspiration Board at Eat.Drink.Shop.Love
Gift Inspiration Board at Eat.Drink.Shop.Love


7. Get Found on Social Media 

Use your hash tags when promoting your products on Twitter, Tumblr, Instagram and Pinterest such as #gift, #Christmas, #GiftForHer, etc.

Screen shot 2014-11-14 at 8.51.11 AM

8. Remind Buyers of Less Obvious Recipients

Not all gifts are for him or her. There are a lot of searches such as, “gifts for boyfriend’s parents”, “gifts for Dad who has everything”, “gift for employees” (get those volume sales!), and “ideas for stocking stuffers”.



Hope you liked today’s post! Feel free to let me know in comments.

Thanks for reading, 


Need Marketing Advice & Ideas for Your Small Business?

GB Oliver

If your small business needs help, please see my Marketing Services page for a list of affordable options, and be sure to check out my Ebook shop.


© 2013 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.