Etsy SEO Using Etsy Popular Right Now Search Capability

by Gail Oliver, Online Marketing Consultant

Are you taking advantage of Etsy’s “popular right now” search feature to help your Etsy SEO? You find these searches by simply putting your cursor in the Etsy search box and they fill down. They update daily, but it is a great way to quickly update your titles and tags to take advantage of these hot searches, particularly if you are running an Etsy Promoted Listing.

For example, as I am writing this post, these are the Etsy “POPULAR RIGHT NOW” searches:

Holiday Shirts for Women
Glitter yeti tumbler
Photo christmas cards printable
Family wall art
Monogram Sherpa pullover
Personalized gifts for mom
Personalized gift for boyfriend

What you DON’T want to do is touch any Etsy listings that are currently pulling you good traffic because why fix what isn’t broken. However, if there is a search phrase above that you can take advantage of, then why not try it on one of your weak traffic listings to see if it gives it a boost.

It is no surprise that gifts are the top search phrases right now, but keep in mind that buyers are also looking for holiday decor, fashion, cards, wreaths, candles, parties, entertaining and more. You can probably stick the word, “Christmas” in front of any type of product name and there is a search for it.

What I like about the POPULAR RIGHT NOW searches is that it also gives you insight into how people are searching, as this appears to always be changing. People are definitely using more long tail search phrases (3 or more words) because they are searching using the microphone option on their phone. You can see how the searches above are all 3 or more words.

I can also tell you that “engagement rings” is a hot Etsy search right now, likely due to the fact that 80% of engagements happen over the holidays.