Best Ecommerce Success Tips - Attention Getting Marketing

Want some of my best ecommerce success tips?

I have been blogging about and consulting for e-commerce businesses since 2012. Below is some of my best advice.

Table of Contents

Ecommerce Success Tip #1: Price for Your Labor

I see a lot of people selling $10 products that they say takes them an hour to make. This means you are essentially paying yourself $10 an hour, and after deducting costs, that might not even be minimum wage. Therefore, decide how much you ideally want to make an hour (after deducting costs), and how many products you can make in one hour, then price accordingly.

Ecommerce Success Tip #2: Watch Your Conversion Rate

If you sell on Etsy or Amazon, sales conversion rates play a factor in how your listings rank in search. Therefore, do not buy traffic from online sites as it is fake traffic and it never converts into a sale, thus destroying your conversion rate.

Ecommerce Success Tip #3: Visuals Are Important

If you sell online something that relies on scent, like candles or perfume, the visual becomes very important. In this case, you will have an advantage if the product packaging is aesthetically attractive (sell to their eyes, if you can’t sell to their nose).

Ecommerce Success Tip #4: In Stock Is Important

If you sell on Etsy, listing only “one in stock” is not ideal for Etsy SEO as once the item sells, the listing will de-activate and no longer be in the Etsy search engine, and lose any SEO momentum it had gained.

Ecommerce Success Tip #5: Always Be Improving

Read the negative reviews of products similar to yours on Amazon, as a great way to see how you can do better with your products.

Ecommerce Success Tip #6: Widen Your Reach

Whenever possible, use people you know in your product photos. Why? Because they are more likely to share the photo on their social media sites, giving your business free exposure to their followers (get more tactics like this in my already-done-for-you Marketing Plan downloads).

Ecommerce Success Tip #7: SEO In Advance

A key ecommerce SEO tip is that you always have to be implementing your search phrases and keywords at least four months in advance of any major buying occasion. This is necessary in order to give time for your site and/or listings to be recrawled and rise up in ranking. Some sites like Etsy can take several weeks to even index new listings, let alone move them up in ranking.

Ecommerce Success Tips #8: Keep SEO Current

If applicable, try to include the current year in your keywords. You would be amazed at how many people search “Father’s Day Gifts 2022″, “Back to School Supplies 2022″ and so forth.

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Don’t get the same-old tired-heard-it-before advice about selling online. Follow my blog to always learn something new! I hope you enjoyed my best ecommerce success tips!

About Me

Are you in need of advice, coaching, mentoring, maybe just a creative product or promotion idea? Since 2012, I’ve helped thousands of online businesses and I can help yours too! Check out my very affordable Phone Consultations.

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I sell online on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new but professional perspective. Learn more about my Services here.

I have written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.