Huge Opportunity for Black-Owned Businesses

huge opportunity for black owned businesses Juneteenth (June 19^th) is coming up and it presents a great opportunity to get free publicity if you are a black-owned business. With all free publicity, the key is to know when and what to pitch.

Real Customer Example

So how do you find publicity opportunities like this for your business? Here’s is the strategy I use.

When one of my clients came to me in December looking for a publicity pitch for her business, the first thing I did was look ahead a month or two to see what opportunities existed in the news or pop culture. Being that she was a black female business owner, and February is Black History month, and Kamala Harris was about to become the first female black vice president, I had a feeling that a lot of blogs would want to write about Black Female Businesses to Support in Honor of Black History Month.

I crafted a short but compelling story about her business journey, she pitched the story idea above and it resulted in her getting a mention on Martha Stewart, “15 of Our Favorite Black Owned Jewelry Brands to Support Now”. Not the exact story we pitched, but it still put the idea in the writer’s mind.

The Opportunity

Last year, there were hundreds of these types of stories for Juneteenth. Everyone from Forbes to USA Today to HuffPost, as well as niche blogs, were publishing lists of black-owned businesses to support, and it will likely happen again this year.

Now, you can pitch the headline a few ways:

“Black-Owned Businesses to Support This Juneteenth”.
“Female Black-Owned Businesses to Support This Juneteenth”.
“Local Black-Owned Businesses to Support This Juneteenth”
“Black-Owned Etsy Shops to Support This Juneteenth”
“Black-Owned Fashion Businesses to Support This Juneteenth”

You get the idea. Email out your pitches this week to give writers enough lead time to research and write the article. Keep the pitch short, no more than three brief paragraphs about why your business should be included on such a list.

Don’t get discouraged if your pitch doesn’t work. You can try this pitch again in late June for National Black Business month (August).

Another Tip: Give a shoutout to @Beyonce on social media and you might get included on The Black Parade Route, a list of black-owned businesses on her blog.

Bonus Offer! Share this post on social media, let me know attentiongetting{at}gmail.com and I will send you a list of 23 top media contacts who wrote about black-owned businesses last year.