Marketing Plan Ideas Strategy for Food Products Business

If you need a marketing plan, ideas, strategy for food products business, look no further! My 12-Month Marketing Plan for Food Products will help you indie brand get the exposure it needs to drive more traffic and customers to your business. Here is a sample for January.

Table of Contents

January Marketing Plan for Food Products

PUBLICITY

Submit an email pitch to Bonapetit be included in an update to their article, “10 Great Online Food Specialty Stores”.
Check and submit daily to HARO requests. HARO stands for Help a Reporter Out and it is a free service you sign up for to receive media requests three times a day.

SOCIAL MEDIA

Post a favorite idea for Sunday supper every Sunday for #NationalSundaySupperMonth (make sure the recipe uses your food products).
Post a favorite low calorie recipe every Monday for #MondayMotivation.
Post a favorite soup recipe every Tuesday for #NationalSoupMonth #TastyTuesday.
Post a photo of a tower of bagels on January 15th for #NationalBagelDay #foodporn, #foodie, #yummy.
Post a favorite cheese creation on January 20th for #NationalCheeseLoversDay #foodporn, #foodie, #yummy.
Comment daily on the Instagram and Facebook posts of a major food blog, such as Half Baked Harvest, so that their followers take notice of your shop name and they then might click over to your page.
Respond daily to every comment on your social media posts.
Direct Message (DM) your new followers a coupon for your shop, as a thank you for the follow.

EMAIL MARKETING IDEAS

Create a free email signature (use WiseStamp.com) and include a linkable shop banner, links to your social media and your latest blog post.
Email your customers your winter theme food products as well as any early bird Valentine’s day offers or Superbowl party food ideas.
Change up your email opt-in incentive to include a free printable monthly calendar for the new year clearly labeled with your shop name and url with a recipe for each month that uses one of your products (to serve as a frequent reminder of your shop).

SALES MARKETING IDEAS

Ask a few local diners, coffee shops or food trucks if they will sell your products wholesale, as a second source of revenue for themselves.
Start planning for selling opportunities at spring markets, food fairs, festivals and craft shows.
Consider selling your products at Trader Joes.
Consider selling your products wholesale at Faire.

CONTENT MARKETING IDEAS

Write a short article on “Great Food Gifts to Send to a Friend” with a byline that mentions your shop and products, and submit it to Buzzfeed.
If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like Bloglovin’ and Blogarama even if your posts are something as simple as curated content, such as “Cooking Roundup: Our Favorite Recipes of the Week”. It also gives you a reason to email your customers weekly.

PROMOTIONAL IDEAS

Comment daily on the latest blog posts of popular food blogs as a great way to get seen by their readers. Most blogs allow you to leave a comment that includes your shop name and a link to your website (which also helps your site’s Google SEO ranking).
Add a recipe (for free) to the blog, Food52, and make sure that the ingredient list includes one of your products.

I hope you enjoyed January’s plan. Get all 12 months by downloading my 12-Month Marketing Plan for Food Products.