Marketing I Love: 3 Favs of the Week

by Gail Oliver, Online Marketing Consultant

Time for another roundup of my favorites, this week a colorful Instagram account, a stylish online shop and a chic product packaging design. 

My Fav Instagram Account of the Week

I absolutely love the Instagram profile from Rachel Mae Smith of the blog, The Crafted Life. On her account she features a lot of bright and colorful photographs (her own) as well as simple but stylized images that relate back to her DIY and crafting blog. If you need a little color in your life, be sure to follow Rachel on Instagram at

Favorite Instagram accounts

My Fav Online Shop of the Week

Koromiko is a true artisan online marketplace. Featuring a variety of designers in the home goods space (some jewelry), the online shop features a clean, simplistic design. I love how the opening slide show features a variety of different products working together, which is so important when you want to up-sell more items in your shop. Don’t you just want to buy everything shown below because it all works so beautifully together? I also love that Koromiko profiles the artisans right on the home page, as well as in the section entitled, “Maker Spaces” for a glimpse inside the artists’ workshops. Keeps you on the site longer.

favorite ecommerce sites

 My Fav Product Packaging Design of the Week

I have always said, packaging does not have to be complicated to be effective. I love the packaging design of I Am Fragrance. Each bottle details a characteristic of what the perfume represents. The word “perfume” is not even on the front of the label. Just a basic typeface and each fragrance distinguished by the color of the label and matching ribbon makes for an eye-catching design.

great packaging design

Check back tomorrow for my advice on clever ways to get in front of your target market … Gail 

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.