by Gail Oliver, Online Marketing Consultant
The marketplace Etsy has grown in its 10 years, now with over 1.5 million active sellers. With that many sellers, it would seem that it would be difficult for a shop to really stand out among the crowd. The first impression your shop makes is what will keep customers from clicking onto the next shop, and that is why product photography is so important.
Here are 4 Etsy shops that truly excel in this area:
What I love about Peg and Awl’s photography is how the backgrounds are similar giving their shop some consistency and branding, but different enough to create interest. They get in close on the smaller items so you can see the detail and they use natural light to really give the photos magazine quality.
Shooting your products on a white background is always important for editorial purposes, but it can make your shop seem a little sterile if it is not done right. However, Milk and Honey Luxuries does it right, simply by adding some small touches of color here and there as well as a little whimsy to their product shots.
If you are going to sell vintage this is how to do it. I love how Refuge uses other vintage items in their product shots to add to the rustic appeal. Even having the item off center in the shot or taking the photo from overhead just makes it a much more interesting image. The grey-white backdrop also makes the items pop.
Selling food online is not an easy feat, yet Whimsy and Spice seems to know how to shoot their baked goods so that the customer can see the quality. These photographs are dreamy to say the least, set up in scenarios that help you to visualize their products on your table. It probably doesn’t hurt that the owner of this bakery is also a photographer.
Before You Go….
- Check out my services for Etsy shops
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- Share this post on Twitter and tag me @AttentionGet
Thanks so much for your support!
Gail
© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.
Vivian
Great tips. I have an etsy shop -SoulfulVintage – and try to apply your great tips. It helps when you love photography like I do! Keep the great expert advice coming. Many thanks.
Vivian
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Thriftcore (@thriftcore)
Those are all EXCELLENT examples. And totally agreed, great photos are almost essential to stand out now! I used plain white for my successful vintage shop and that worked well because I sold colorful, kitschy wares that stood out beautifully on their own without a background. Now I’m moving to natural body care and realize the white won’t work with natural brown soap bars and white labels. Time to up my game and stage something interesting! I noticed Peg and Awl before, they’re so good at taking beautiful product shots.