How to Get People to Promote Your Online Shop

by Gail Oliver, Online Marketing Consultant

If you want someone to do something for you, you have to do something for them. I can’t tell you how many people email me asking me to promote their app or article to my readers and offer me nothing in return. What incentive is there for me to do this? I don’t mean to sound cold, but this is business and the best way to make a business deal happen is to make it mutually beneficial.

how to get people to promote online shop

Getting Press

For example, with your online shop, don’t just ask a blogger to mention your products. Instead, tell them that you if you are fortunate enough to get a mention, that you will return the favor by mentioning their blog on your website (including a link), and you will promote the mention to all of your customers and social media followers. This works really well with upcoming and coming bloggers looking to increase their readers.

Getting In Store Sales

Don’t just ask a local shop if they will allow you to display your products one weekend in a pop-up type display, but instead tell them you will tell all of your customers, friends and family that you will be at their shop that day, and hence you will be bringing them new customers as well (plus you will give 10% of the profits). Who would say no to that ofer?

Getting Referrals

Don’t just ask customers to recommend you to their friends or on social media, offer them 15% off their next purchase or a free gift if they do so. I constantly reward people who recommend me to others with free advice, free leads or a free product. You will be amazed at how many referrals this brings in when you give an incentive.

Remember, nothing looks worse to a potential partner when you seem oblivious to the fact that their time is valuable too. Make it worth their while and you will get much better results!

a Recent Review

“Gail was amazing and very helpful! I am super happy, my store is attracting more customers. Also learned a lot from Gail and she replied to all my questions promptly. Thank you very much!” Renata at Reniego Jewels. Renata has a gorgeous jewelry shop, I encourage you to check it out!

© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.