by Gail Oliver, Online Marketing Consultant
I was recently reading a report from Think with Google and it indicated that when people are holiday shopping, they can be completely overwhelmed by all of the choices out there. So to save time, consumers tend to rely on a popular search phrase that you may not have considered.
According to Google, in the top retail categories, mobile searches related to “best” products have grown by more than 50% in the last year.
In other words, most people don’t really have time to sift through 50,000 baby items on Amazon. They would rather just type “best baby gifts” and see what comes up.
So I went to Amazon and here is just a broad sampling of some “best’ searches:
- best baby toys
- best cat toys
- best necklaces for girlfriend
- best dad gifts
- best gifts for 2 year old boys
- best iphone 6s case
- best kids water bottle
- best organic toner
- best jewelry organizer
- best uncle gifts
Now, keep in mind that you have to be careful using the word “best” in advertising or promotion because you can’t really prove that you are the best, therefore it can be considered false advertising. However, you can use the phrase as a tag, as well in your product descriptions, if used in a non-challenging way. For example”
“Our goal was to create the best cat toy for your indoor cat.”
You can also include actual customer reviews in your product descriptions, where people have included the phrase, “the best cat toy“.
Also, you can add a shop category, even if just for the holiday season, that says, “Best Sellers”, so that when someone does land on your shop, they can quickly gravitate over to your most popular items.
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