by Gail Oliver, Marketing Consultant

Has your online business jumped on the face mask band wagon?

The marketing potential for face masks has not been reached yet, especially since many cities are now making them mandatory.

From the seasonal to holidays to stylish to quirky, here are some of my product ideas that you may want to consider for your face mask line:

Face Mask Ideas

  • Everything is personalized these days, and since you likely don’t want family members mixing up whose face mask is whose, why not create masks with first names, monograms and family names on them.
  • Businesses are slowly reopening, so they may want to gift their employees with masks for work that feature their logo or branding.
  • Even if you don’t sell face masks, have you thought about putting your own business branding on a face mask, for free advertising everywhere you go?
  • Quirky always sells, so how about face masks that feature celebrity mouths or the mouth of a favorite dog breed (great gift for dog lovers) or a mask with a beard or moustache?
  • Fall fashion trends will influence the face mask market, as some people will see it as an accessory, so you may want to have fall colors and themes available.
  • If you are finally allowed to have a wedding, how about matching face masks for all of your guests in your wedding theme and colors, so photos look coordinated (doubles as a wedding favor).
  • Doing a gender reveal? Maybe a pink mask that says “It’s a Girl” or a blue mask that says “It’s a Boy” as a way to announce.
  • Halloween should be an explosive time for face masks, because it just goes with the season. Masks with glow in the dark skeleton grins, toothless Jack O’Lantern grins, or the mouth from the “Scream” mask will all be popular.
  • For Thanksgiving, how about a mask with a protruding turkey beak or one that says, “Stuff My Pie Hole”.
  • In early December, Pantone will announce their color of the year, so be sure to have a mask in that shade to capitalize on the press.
  • Now, we have to talk Christmas. Every year we are flooded with photos of people in their matching family pajamas, so how about matching family Christmas masks for the photo this year?
  • Get even more creative with a holiday mask that a protruding red “Rudolph” nose or a snowman carrot nose or lights up with tacky colorful LED lights.
  • And of course, you need an ugly sweater Christmas face mask.
  • Then let’s all be glad when this year is over, with glittery face masks for New Year’s Eve, especially ones that say “Good Riddance 2020!”

Other Things to Know This Week:

  • Did you know that August is the top selling birthday month? This is because August has had the most births each year from 1990 to 2006 (except for 1992, 1993, 1997, 1998, 2003 and 2004 when it was edged out by July) according to National Center for Health Statistics.
  • Do you have a product that would work as a virtual background for Zoom meetings and workshops? It is one of the hottest trends right now.
  • Remember to follow my blog to get the best ideas, before anyone else!