by Gail Oliver

It’s that time of year! My Etsy 2019 Holiday Planner is just out and this year it is bigger and better than ever!

Featuring 23 jam-packed pages of ideas, inspiration, trends, advice, SEO research, worksheets, planner pages and much much more so that your shop can really maximize holiday sales! Below is a sneak peak with three hot tips from the planner.

    • SEO: Did you know that searches for red dresses, red shoes, red jewelry, red tablecloths and red nail polish are highest in November and December? So take advantage of searches for this holiday color and maybe even add a red product into your product line.
    • Promoted Listings: Do not run Etsy Promoted Listings on every item in your shop. For example, do not run them on seasonal items such as spring items, Easter items, etc. Also, do not run them on listings that have a sales conversion rate of less than 1% (divide orders by visits). As you are paying for clicks, if there is a low chance the click will result in a sale, your ad results will not be as successful.
    • Memorable Package Inserts: In each product package include a beautifully printed recipe card that has a Christmas cookie recipe on it. Make sure it also has your shop information on the back or at the bottom. This way when the customer pulls this recipe out every Christmas, they will remember your shop!

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© 2019 Gail Oliver. All rights reserved.