Even though you can get thousands of recipes for free online, hard copy recipe books still sell really well. However, I like when people take a classic product, like a recipe book and re-think it.

This deck of recipe cards for ideas for cheese boards from Anthropologie is brilliant because it answers one of the few pain points of a recipe book – you don’t have to pull out a big book and prop it open, you just pull out a card. Plus, there’s not cooking required!

Do you sell a classic product that you could re-think?



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