Marketing Ideas Valentine's Day

Need Marketing Ideas for Valentine’s Day?

With Christmas gift time buying is over, so time to move onto Valentine’s Day! I came up with some fun promotional ideas to try.

Valentine’s Promotional Ideas

If selling gifts, create a graphic for social media of a Valentine’s gift recommendation based on each Zodiac sign. See this Instagram post for inspiration, but anything zodiac tends to get high engagement.
If selling gifts, ask a local florist if you can collaborate on their Valentine’s gift baskets. Pitch it as an opportunity to support other local sellers. Get more marketing ideas for selling gifts.
If you’re a florist, ask to set up a pop up stand in the lobby of a business office, just on February 14th.
Post a “Happy Valentine’s Day” reel to Instagram featuring a montage of people kissing each other (or kissing their pets or their kids) and ask followers to tag their “Valentine” in comments. If you use your friends, they will likely share on their social media. Click to view some cool Instagram reel ideas.
If you’re a retail store or restaurant, have a giant cutout heart for couples to put their heads in and take a photo. Make sure your business name is on it, and ask them to share to their social media (free publicity). Get more retail marketing ideas and restaurant marketing ideas.
If you sell craft supplies, create a DIY Valentine’s Card Kit, marketed to kids to give to classmates.
If you’re a realtor doing an open house around Valentine’s Day, ask a local interior designer or home decor store to add red and pink heart decor to the master bedroom. A fun thing for both you and the other business to both promote on social media. Get more real estate marketing ideas here.

More Valentines Success Tips

“Heart-shaped” product searches skyrocket in February (see my Instagram for the exact searches).
The countries that search the most for Valentine’s gifts are, in order: UK, Ireland, US, South Africa and Canada.
People will search for “Valentine’s gifts” using the following descriptives: BEST, GOOD, SEXY, UNIQUE, COOL, CUTE, ROMANTIC, MEANINGFUL, 2024.
Galentine’s Day on February 13th is a chance to sell a bundle or group of products, as women buy gifts to celebrate with their single girlfriends. So offer smaller gift items in sets of 4 to 10 and target this market.
Searches for Valentine’s gifts peak on February 7th.