Last week I gave a simple tip for more cost-effective ads and how you should only advertise products that have a conversion rate of 2% or more. But another important calculation is click-through.
For example, if your ad had 100,000 impressions and then received 1,000 clicks, that means the click-though rate was 10% (1,000 / 100,000).
Along the same lines of a conversion rate, anything from 1 to 10% is good, 10% being excellent. Therefore, a 10% click-through rate means the ad is working for you in terms of attracting attention. If the click-through is below 1%, the ad creative or message needs to change.
However, it is two-fold. Having a high clickthrough rate is only beneficial if you also have a high sales conversion rate, because you are paying for these clicks. A high click-through rate with a low sales conversion rate means you are likely losing money on your ads.
Therefore, keep running ads that have BOTH a high click-through AND a high sales conversion rate for the most success.
If you need help with your advertising strategy, set up a phone consultation with me and I can analyze your ad stats, review your ad creative and advise.
📣Need advice? Ask me a question at attentiongetting@gmail.com. Follow me on Instagram for additional tips and learn more about me here.
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