Free Publicity for Your Business - Attention Getting Marketing

It really is not that difficult to get free publicity for your business. One tip I always give clients is to stay on top of current news stories, so you can find ways to add your business to the story.

SAMPLE PITCH #1

For example, if you sell online or retail, there is a lot in the news right now about inflation and people cutting back on holiday spending. So reach out to a business writer and ask if you can contribute your findings to any editorial they might be writing.

For example, “Jane Doe from XYZ Company, who sells their dog products online, has noticed that their holiday sales are on par with last year, but people are just buying earlier”.

sample pitch #2

You can do this with any type of business. If you’re selling real estate, you could ask to comment on a potential story idea such as:

“Mary Smith from MS Realty sees pent-up demand from the pandemic continuing to fuel sales despite higher interest rates and inflation on the rise.”

sample pitch #3

If you’re a travel agent, for example:

“Steve Johnson from AMC Travel offers these tips to cost-effectively avoid the Thanksgiving travel rush.”

Therefore, a take a look at today’s new headlines and see if there is any way to fit in the story.

For more inspiration, read my posts, Easy Way to Get Year End Publicity for Your Business and 9 Publicity Ideas for Your Small Biz.

my pr pitch service

If you need help coming up with a pitch for a relevant news story, my Publicity Pitch service has gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall”.