Winter Email Marketing Idea

It has been FREEZING where I live, so I love it when I see businesses jump on whatever is going on in the day-to-day lives of their customers, to try and make a sale.

For example, a popular local department store sent out this email “Beat the Deep Freeze with these Cozy Winter Items on Sale”.

This is why when it’s raining, stores will move their umbrellas to the front, or air conditioners and fans when temperatures soar.

Any type of business can take advantage of the current cold winter weather, such as:

A travel agency should be promoting their down south vacations.
A realtor should be promoting vacation properties in warmer climates.
A beauty salon should be promoting their treatments for dry winter skin.
A restaurant or bar should be promoting their warm drinks to beat the cold, such as Hot Toddies.
A personal trainer should be promoting how to safely workout in extreme temperatures.
A life coach should be promoting sessions on how to cope when the cold weather is getting you down.

My point is, your email, promotional and social media marketing should always have a ready-to-go plan based on events that don’t have a set date, like the weather.

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