Attention Getting

Small Business Marketing Strategist

Category: 30-SECOND READ (Page 4 of 11)

My 30-second read blog posts give you a quick hit of marketing or small business knowledge.

How Top News Stories Can Mean Free Publicity for Your Business

October 25, 2022 /

It really is not that difficult to get free publicity for your business. One tip I always give clients is to stay on top of current news stories, so you can find ways to add your business to the story.

SAMPLE PITCH #1

For example, if you sell online or retail, there is a lot in the news right now about inflation and people cutting back on holiday spending. So reach out to a business writer and ask if you can contribute your findings to any editorial they might be writing.

For example, “Jane Doe from XYZ Company, who sells their dog products online, has noticed that their holiday sales are on par with last year, but people are just buying earlier”.

sample pitch #2

You can do this with any type of business. If you’re selling real estate, you could ask to comment on a potential story idea such as:

“Mary Smith from MS Realty sees pent-up demand from the pandemic continuing to fuel sales despite higher interest rates and inflation on the rise.”

sample pitch #3

If you’re a travel agent, for example:

“Steve Johnson from AMC Travel offers these tips to cost-effectively avoid the Thanksgiving travel rush.”

Therefore, a take a look at today’s new headlines and see if there is any way to fit in the story.

For more inspiration, read my posts, Easy Way to Get Year End Publicity for Your Business and 9 Publicity Ideas for Your Small Biz.

my pr pitch service

If you need help coming up with a pitch for a relevant news story, my Publicity Pitch service has gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall🍂”.

 

 

 

©2022 Gail Oliver. All rights reserved. Free Publicity for Your Business

A Quick Tip to Get Your Business on TikTok

October 12, 2022 /

TikTok is becoming increasing popular with more than just the GenZ crowd. If you want to get your business noticed on TikTok, but you do not feel like doing a cutesy reel, an easy way it to use TikTok’s very popular #BookTok hashtag.

With over 80 billion views to-date, with the #BookTok hashtag you simply create a reel recommending a book and include the hashtag to get found in searches.

It doesn’t have to be a fictional book, it can be used to recommend a non-fiction book as well, so this makes it easier to find a book related to what you sell.

EXAMPLE #BOOKTOK TO TRY

For example, if you’re a realtor or sell home-type goods, you could do a #BookTok for a favorite decorating book. If you sell clothing, try a #BookTok for a book about the fashion industry. If you sell kids products, create a #BookTok on your favorite kids books for Halloween.

If you do not like being seen onscreen, simply show the book cover and flip through the pages. Add a voice over about why you like the book or set the reel to music.

Give it a try and see if you can get in on this popular TikTok trend!

More Articles
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

 

 

 

©2022 Gail Oliver. All rights reserved. A Quick Tip to Get Business on TikTok

Why Your Business Should Set Up Google Alerts

September 20, 2022 /

In my 12-Month Marketing Plans, one thing I always recommend is that you set up free Google Alerts.

What this means is you give Google certain keywords that you wish to be alerted for, so when a blog post, magazine article or news report shows up with those keywords in it, they send you an email letting you know.

For example, let’s say you are a Boston seafood restaurant. You can set up Google alerts for: Boston, Boston restaurants, Boston seafood restaurants and your restaurant name.

If you sell fashion jewelry on Amazon, maybe you want to set up alerts for: fashion, jewelry, jewelry trends, fall jewelry, Amazon, ecommence, gifts and even a competitor’s name.

How Google Alerts Can Help
  1. It’s a great way to create a media contact list by noting writer’s names and publications that write about your line of business.
  2. You can comment on these articles, which means your business name will now be seen by their readers. Most comment sections also allow you to add your business url, so it counts as a backlink, which helps your SEO.
  3. You can see the types of articles writers like to write about in your field, and this helps when pitching a story about your business.
  4. You can stay on top of key trends in your market and industry.
  5. You get ideas of what to write for your own business blog.

So set them up today using the link I gave above. Again, they are free.

More Articles
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

 

 

 

©2022 Gail Oliver. All rights reserved. Google Alerts Set Up. 

3 All-New Side Hustle Business Ideas

September 4, 2022 /

Everyone is looking to make a little extra money on the side these days, so I found three all-new side hustle business ideas you might want to consider.

Side Hustle Business Idea #1

The other day I noticed someone visiting one of my neighbors and picking up bunches of hydrangea flowers. My neighbor’s yard is lined in hydrangeas trees (which are rapid growers), and it turns out, she sells them to brides who pick them up on the day of the wedding. Typical price is $6 per stem.

Now, you could take this idea even further and purchase a small greenhouse for your yard and grow seasonal floral items, like poinsettias for Christmas or mums for fall. You could sell them to local stores and farmer’s markets.

Side Hustle Business Idea #2
Side Hustle Business Ideas

Click to download

I have a relative who drives a city bus, but is thinking of retiring. However, he still wanted to do some part-time work using his driving skills. I mentioned that there is a huge backlog of teens trying to get driving lessons as many driving schools couldn’t operate during the pandemic. So I suggested he consider becoming a private driving instructor.

I also mentioned the possibility of being a “private” driver. When we were staying at a hotel years back, we had trouble getting a taxi to go to a destination that was about 45 minutes away. So the concierge recommended using their private driver service. The driver was not an employee of the hotel, but had their own business and the hotel just used them as needed. So for a little more money, we got a luxury car ride to our destination.

Side Hustle Business Idea #3

I had another neighbor who owned a utility trailer, the kind you could attach to a hitch and haul small stuff. Everyone on the street was constantly borrowing this trailer. So, if you have one, consider renting it out for a daily or weekly rate. It is particularly in big demand this time of year when college kids are heading off to school. The rate is around $25 a day, higher if demand is great and trailers are scarce.

Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

Side Hustle Business IdeasAbout Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride – just to name a few.

More Business Ideas

 

 

 

© 2022 Gail Oliver. All rights reserved. All New Side Hustle Business Ideas

Try This Easy Instagram Challenge Idea

August 24, 2022 /

Have you thought about trying an Instagram challenge contest?

I have to be honest, when I see businesses offering contests where you simply enter to win, I always think my chances are so-so, so why bother.

But, if the brand was to make the contest a challenge that I might be good at, then it might be worth my while.

HERE’S MY IDEA

For example, on your Instagram account, try running a contest whereby people have to submit an amazing fall photo from their town that you will post to your Instagram. The photo that gets the most likes, wins.

It works out well for you, because it is a chance for one of your posts to get a lot of likes.

The great thing about fall is that it offers so many opportunities, from seasonal trends like pumpkin spice to Back to School to Halloween to Thanksgiving. Think of a challenge for all of them!

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

BE SURE TO ALSO READ

 

 

 

©2022 Gail Oliver. All rights reserved. Instagram Challenge Idea. 

What to Include in Your Instagram Captions

July 13, 2022 /

In your Instagram caption, always include similar information that you have in your Instagram bio. This could be a short blurb about your business, a repeat of your Instagram handle and a call to action.cute instagram captions for selfies that are short and funny

For example, in my captions I always put:

📣 If you have a small business, my blog is a must-read @attention.getting or visit https://attention-getting.com. 

This way people who find your post by searching on a hashtag will quickly learn what you do without having to click over to your bio.

Need More Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services. Feel free to also ask me a question at attentiongetting@gmail.com.

More Marketing Articles
About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

©2022 Gail Oliver. All rights reserved. What to Include in Your Instagram Captions.

Creative Innovative Product Ideas To Inspire You

June 12, 2022 /

new product ideasI’m always looking out for creative innovative product ideas that inspire. Here are several that I thought were smart ideas in terms of being practical, solving a problem, or just adding more value.

Leather Bike Carrying Strap

How simple but innovative is this leather bike carrying strap that simply attaches between the two vertical bars of your bike.

creative product ideas

Product Idea from Simons

Balcony Bar

If it’s allowed where you live, this balcony bar is an awesome idea. Again, it solves a problem, and it folds flat when not in use taking up no space.

inspiring product ideas

Product Idea from Simons

Fruit Basket with Fly Cover

You’ve probably seen fly covers for food before, but this is the first time I’ve seen one where it was integrated right into the dish, so you can simply push it back, and not have to take it off and place somewhere else.

new products

Product Idea from Simons

Two-Sided Necklace

Bauble Bar is always a cutting edge jewelry designer, but I love the idea of the two-sided reversible necklace, because it’s like getting two necklaces for the price of one.

innovative product ideas

Product Idea from Bauble Bar

Game Board Beach Towel

A simple graphic and this beach towel now has a dual purpose with both a checkerboard and backgammon board on it for more fun at the beach.

creative product ideas

Product Idea from Anthropologie

House Plant Care Cards

I don’t know how many house plants you’ve killed, but I love this idea of being able to leave the card by the plant, so I can remember how to care for it.

innovative new product ideas

Product Idea from Anthropologie

If you need innovative product or services ideas, or maybe want to refresh your offerings, you would be amazed at how many we can come up with during a phone consultation. Email to find out more.

Visit my Etsy shop for planners, marketing plans, worksheets and more.

More Product Articles:

©2022 Gail Oliver. All rights reserved. Creative Innovative Product Ideas

30 Social Media Post Ideas for June

May 31, 2022 /

Happy June! I decided to post a freebie today, 30 Social Media Posting Ideas for June. These are NOT the same ideas in my 365 Social Media Post Ideas Calendar, but some new ones I came up with, just for fun.

JUNE 1: Post a list of some of the weird national days this month, such as Old Maids Day and Ball Point Pen Day.

JUNE 2: Post 5 interesting facts about Queen Elizabeth II for the start of her #platinumjubilee today.

JUNE 3: Post a reel that transitions through the covers of your favorite #summerreads or #beachreads for #fictionfriday. 

JUNE 4: Post a carousel of gifts for dad for #fatherdaygifts. Mention the businesses & they might repost. social media ideas for June

JUNE 5: Post #shoutouts to your favorite local farmer’s markets for #sundaymarket. 

JUNE 6: Post a calming affirmation or mantra for #mondaymantra #mindfulmonday #mondaymood.

JUNE 7: Post a poll asking followers to vote for their favorite chocolate ice cream flavor from #benandjerrys or some other major ice cream brand #nationalchocolateicecreamday #tastytuesday #tuesdaytreat.

JUNE 8: Post a reel or carousel gift guide for your BFF for #bestfriendsday. 

JUNE 9: Post a carousel of your favorite outdoor decor finds or pool toys #enjoysummer #summerdays.

JUNE 10: Post a list of the big movies coming out this summer for #nationalmovienight & ask followers the ones they want to see the most. 

JUNE 11: Post a handmade product that you find beautiful for national #makinglifebeautifulday. 

JUNE 12: Post a cool photo of a scenic spot in your town for #postcardplaces. 

JUNE 13: Post your picks for #songofthesummer for #musicmonday and ask followers theirs.  

JUNE 14: Post the top 5 things to do in your city for #traveltuesday and tag your city’s tourism profile.

JUNE 15: Post a photo or time lapsed video of last night’s super moon using a cool filter for #fullmoon #rosemoon #honeymoon.

JUNE 16: Post a reel of some of the cute animals that need adopting at your local shelter for #thursdayfursday.

JUNE 17: Post a photo of beautiful outdoor flowers in your city/neighborhood for #floralfridaycompetition #flowerstagram. 

JUNE 18: Post a tshirt with a funny saying about dads for Father’s Day tomorrow. social media ideas 365

JUNE 19: Post a quote from Abraham Lincoln on the ending of slavery for #Juneteeth. 

JUNE 20: Post your #summerbucketlist and ask followers what is on theirs.

JUNE 21: Post a fast transition #reel of all of your new products or services for #newreleasetuesday. 

JUNE 22: Post a #summergiveaway for the start of summer today #winitwednesday.

JUNE 23: Post a photo of a pink door or house in your neighborhood or town for #nationalpinkday.

JUNE 24: Post a reel of your dog running around your office or workspace for #takeyourdogtoworkday. social media marketing plan template

JUNE 25: Post a #shoutout to your favorite local bakery for #saturdaysweets #smallbusinesssaturday #shoutoutsaturday.

JUNE 26: Post 5 ways to spend a relaxing Sunday and ask followers to vote on their favorite #sundayreset #weekendvibes.

JUNE 27: Post your favorite male tennis star for the start of #Wimbledon today and #mancrushmonday #mcm.

JUNE 28: Post a photo of your favorite summer cocktail for #tuesdayboozeday #summercocktail.

JUNE 29: Post your favorite 5-minute #summerworkout and ask followers theirs for #workoutwednesday. 

JUNE 30: Post a favorite social media tip for #socialmediaday (maybe give a #shoutout to my 365 Social Media Post Ideas Calendar).

One of the best ways to drive endless, free and qualified traffic to your business is through a blog. If done correctly, over time, one blog post can bring anywhere from 2,000 to 20,000 visits a month. And SEO has proven to convert the highest into sales, more so than email, advertising or social media. I offer a blog writing service if interested!

Read more advice on my blog.

Follow me on Instagram.

 

 

 

©2022 Gail Oliver. All rights reserved. Social Media Posting Ideas June

Freelance Marketplaces for All Types of Creatives

May 23, 2022 /

freelance marketplaces for creativesLooking for some freelance marketplaces for creatives? If you’re a creative business, have you thought about selling your services as well as your products?

For example, if you’re an artist, photographer, graphic designer, illustrator, ceramist, fashion designer, jewelry designer or stylist, you can get freelance work on the following sites:

At very least, checking out these sites might give you some ideas for offering services on your own website. Providing a mix of both products and services is a very quick way to expand your offerings and your revenues!

If you need more easy and affordable ways to market (and grow) your small business, be sure to download one of my 12-Month Marketing Plans that’s right for your small biz.

My Most Popular Posts

©2022 Gail Oliver. All rights reserved. Freelance marketplaces for creatives.

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