Want to know the search phrases that skyrockets every February on Google? It’s “heart-shaped“. Top searches last year included “heart shaped pizza”, “heart shaped box”, “heart shaped pasta”, “heart shaped purse”, “heart shaped cookie cutter”. If you are in the food or restaurant business, and not...
Category: 30-SECOND READ
Easy Side Hustle Right from Home
February 6, 2022
Need an easy side hustle right from home? How about one with no start up costs? Therefore, you will love the business idea behind neighbor.com. If you want to make some money on the side using your house and/or property as storage for someone’s car,...
Local SEO Optimization for Small Businesses
January 30, 2022
Are you trying to figure out local SEO optimization for small businesses? It also starts with the words you use in your website’s title tag. A title tag will be obvious on the SEO page of your website. It is typically what you call your...
Free Publicity Opportunity for Black Business Owners
January 23, 2022
Next month presents a great free publicity opportunity for black business owners. If you’re a black-owned business, you should be spending this week pitching your success story to business and lifestyle blogs (as well as your local media) in hopes of being included in next...
My Killer Idea to Get Your Social Media Posts Shared
January 16, 2022
Whenever possible, use people you know in your product or business photos. Why? Because they are more likely to share the photo on their social media sites, giving your business free exposure to their followers. Tons more tactics in my 12-Month Marketing Plans for small businesses....
Get Inspired by this Brilliant Product Idea from Bauble Bar
January 9, 2022
I love creative product ideas, and this Pixar Toy Story Mr Potato Head stacking ring from Bauble Bar is brilliant. It lends to the nature of the Mr. Potato Head product, merged with a stacking ring, which have been so trendy the last few years. Plus, it...
Publicity Grabbing Product Idea from Salt & Straw
January 2, 2022
People love trends, and the media loves writing about trends. So if you were to do a limited time product (or service), like this ice cream 5-pack from Salt & Straw with flavors that were inspired by the year’s most viral moments, you will likely...
New Take on a Classic Product from Anthropologie
December 26, 2021
Even though you can get thousands of recipes for free online, hard copy recipe books still sell really well. However, I like when people take a classic product, like a recipe book and re-think it. This deck of recipe cards for ideas for cheese boards...
Easy Way to Get Year End Publicity
December 19, 2021
The end of the year is always a fun time for brands to try and get some free publicity for their business by predicting a trend for 2022. For example, in early December Pantone always announces their color for 2022. Now, 1-800-flowers followed this trend...
Easy Social Media Tip to Get Local Attention
December 12, 2021
If you’re trying to have your business seen by your local market on social media, an easy way to get attention is to simply tweet or post a compliment to another popular local business and they will likely share with all of their followers. People...
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