Mother’s Day has just passed, but every year it is a huge business opportunity whether you sell products or services. I wanted to point out some interesting mothers day marketing opportunities to note from this year, according to Google searches, that might help for next...
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How a Few Tweaks to My Son’s Resume Led to a Flood of Offers
March 24, 2025
My college-age son has worked at a few golf courses for several summers now. This summer, he wanted a different opportunity to work at some of the top golf course in other parts of the country. The competition is tough, so he needed a killer...
Free Influencers for Your Small Business
January 14, 2025
I know so much gets made of these so-called social media influencers, people who will take thousands of dollars from you for a mere mention of your product. Most people I know who have tried them, saw no increase in sales. But did you know...
15 Best Small Business Ideas for 2025
October 8, 2024
It’s time for my best small business ideas 2025 edition. Since 2012, I’ve helped thousands of people start and market their own business, and I can help you too! Before You Start Reading! You’ll want to download my 35-page best-selling Starting a New Business Planner...
Why You Need a Personal Brand
September 23, 2024
Back in the day when I was working in marketing for a large technology firm, our CFO wanted me to write a bio for her, that she could submit for one of those “Top 40 Under 40” local business awards (she got it). These days,...
My Killer Promotional Idea for June
June 4, 2024
Have you ever been in a restaurant and saw a fish bowl indicating that you simply drop your business card in to be eligible to win a free lunch? Why not approach your local retailers with this novel idea to promote your own business? For...
If you need an easy way to connect with your current customers – or an innovative lead magnet to attract new customers – a “Trends Report” is always a great marketing idea. Plus, it can help establish you as an expert in your industry. I...
Two Marketplaces for Artisans
March 10, 2024
Looking for new places to sell online? I have two. You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture. But another interesting...
Cool Product Photography Ideas
February 21, 2024
I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos. I saw these two product photos, one...
Today’s Awesome Business Idea
December 17, 2023
I was curious when I saw that a top Google search this past week was, “Delicious Food Delivered Advent Calendar” so I had to check it out. It turns out it’s a small business in Milwaukee that had a brilliant idea. They took the popularity...
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