by Gail Oliver, Online Marketing Consultant A new year is always a great opportunity to try new ways to market your business! If you sell art, wedding rings, wine products or pet products, then take advantage of upcoming editorial opportunities such as National Inspire Your...
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Opportunity to Get a Shoutout from Instagram
January 3, 2020
Need an Instagram shoutout? If you think your business has an interesting Instagram success story, you can now submit it to Instagram as they love a success story, and they might repost to their 325 million followers as well as mention it on their blog. More Instagram...
Try This “Discount on Discount” Sales Trick
December 13, 2019
An online retailer had an interesting sales promotion this week. The offer was another 25% off their already 40% off sale. I have to be honest, I jumped on it. It made it seem like I was getting 65% off, but if you do the...
Retail Arbitage Could Be Your New Side Hustle
December 6, 2019
Have you considered Retail Arbitrage as a business idea or side hustle. According to Ecomdash, this means buying up sales stock, especially at this time of the year, and reselling online is a profitable business. You cannot do this on sites like Etsy, but you...
Love this Retail Marketing Idea from Sephora
November 22, 2019
Are you the kind of shopper that typically wants a sales person to help you OR do you wish to be left alone? Well the retail store Sephora came up with the perfect solution. The store allows shoppers to choose a red or black basket:...
Why Trader Joe’s is a Marketing Star
November 2, 2019
Trader Joes is a marketing powerhouse food store. This article from Vox shows how Trader Joe’s knows how to take advantage of the biggest food purchases of the year, which is fall through to early February. They start by stocking the largest and most diverse products...
Google Tip for Your Site’s Title Tag HTML SEO
October 25, 2019
Understanding how to write your site’s title tag HTML SEO is important. The title tag is the line that you fill in, in your settings, that describes what your site is all about. After your url, it is the second thing Google reads. Google only...
Why You Need Many Sources of Traffic
October 11, 2019
A lot of people come to me and wonder why traffic to their website, blog or online shop is low or decreasing, and it is typically because they have only one main source of traffic. Your traffic should always be a mix from search engines (organic), referral...
Easy Local Publicity Opportunity
October 4, 2019
If you are not approaching your local newspaper’s business writer NOW with a story pitch on how to include your small business in any articles they are planning for Small Business Saturday (November 30th) you are missing out on a huge opportunity – so do...
Two Sales Tips for Quick Sales
September 27, 2019
Have you ever tried running a 24-hour sale? They truly are the most effective type of sales promotion because they get people to act quickly, especially if there is a tick down showing how much time there is left before the sale ends. Another key...