Believe it or not,custom hair scrunchies that have your business name on them are a hot sales promotional item, according to the Advertising Specialty Institute. Ideal for dance studios, spas, camps, sports teams and gymnastics clubs, even restaurants for servers to wear or as gifts with...
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Sunday Marketing Blast
September 13, 2019
My tip of the week …If you are running online ads, such as Google or Microsoft ads, always make sure to consistently check and eliminate any negative keywords. You don’t want to pay for clicks that are completely irrelevant. Ad tip … Google Shopping Ads have...
Tips to Make Your Product Photos More Effective
September 3, 2019
Do you find that people don’t read anymore? I have purposely been trying to make my blog posts shorter and use more bullet points because today’s society has no time to read, even if it is useable information. However, people will look at photos. So...
Sunday Marketing Blast
August 23, 2019
Another Sunday Marketing Blast with ideas and inspiration for small business owners. Hot trend … mystery boxes are the hot item on Etsy and eBay. Top sellers … diamond jewelry is in big demand with millennials, particularly single women. If you sell diamond jewelry, you need to read the De...
How to Market on Instagram
August 20, 2019
With the release of my Instagram Planner I wanted to give you a few basic tips on how to market on Instagram. While I have been using Instagram and helping clients with it for a while now, I actually only opened my own Instagram profile at...
Hot Sales Opportunity: Retirement Gifts
June 24, 2019
by Gail Oliver What business doesn’t love gift buyers as customers? Therefore, do you want to know what one of the fastest rising gift segments is, one that you might not be targeting? Retirement gifts! That’s right, there are 10,000 Americans retiring EVERY day. Searches...
Big Changes Ahead for Etsy SEO Changes and Tips
June 3, 2019
Yes, more Etsy SEO changes coming to their search algorithm that they hope to have implemented by the end of 2020. Historically, Etsy’s SEO has focused on ranking listings that use the most popular keyword search phrases in titles and tags, but also taking into...
by Gail Oliver, Online Marketing Consultant Everyone focuses on the pictures, but the truth is, the captions on your Instagram photos can be just as powerful. So here are some of the best Instagram captions, selfie quotes for your pictures. By the way, be sure...
How to Set Up an Etsy Shop in 15 Easy Steps
March 19, 2019
Just a decade ago, selling your products online was a huge hassle, but thanks to Etsy, it has become very easy. You can have your Etsy shop set up and running in a matter of minutes. Etsy.com is a marketplace for artisans and handmade entrepreneurs to...
How to Use Your Shop Sections to Boost Sales
January 31, 2019
Want to know how to use your shop sections to boost sales? I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for...