Need some new ideas for product photography! As you know high quality product images are so important when you sell online. I always recommend to clients to have at least one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce...
Category: My Marketing Advice
Why Patriotic Products Are The Current Hot Trend
June 7, 2016
by Gail Oliver, Online Marketing Consultant At the beginning of the year I told you that because this is an Olympic year, patriotic products (for every country) will sell well and are ripe for tons of press opportunities. Well now that the summer Olympics are just...
by Gail Oliver, Online Marketing Consultant Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another...
The Single Most Obvious Way to Increase Your Sales
May 20, 2016
When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic. How to Increase Your Sales For example, let’s say...
by Gail Oliver, Online Marketing Consultant I often see people offering $20 necklaces for Mother’s Day and I sort of cringe. Now, I would expect a $20 necklace from my 13 year-old son for Mother’s Day, but I’m not going to buy a $20 necklace for my...
How to Create a Need for Your Products
May 3, 2016
by Gail Oliver, Online Marketing Consultant Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when...
Avoid These Product Copy Mistakes
April 19, 2016
Avoid these product copy mistakes! One product copy mistake that I see online shops making over and over again is really long, overly complicated descriptions. The standard format that most online shops adhere to (and that Google likes) is an opening paragraph that is descriptive, enticing and creates...
My Marketing Tips for Online Shops for the Week of January 26th – Pinterest Edition
January 26, 2016
by Gail Oliver, Online Marketing Consultant Good Tuesday everyone (“Good Tuesday” is a phrase that trends big on Twitter on Tuesdays). Here is a quick run down of what you need to think about this week to market and promote your online shop. Pinterest Trends Did...
My Marketing Tips for Your Online Shop for the Week of January 19th – Spring Publicity Edition
January 19, 2016
by Gail Oliver, Online Marketing Consultant January is in full swing, so what opportunities are there for driving traffic to your online shop this week? PR Opportunities You need to always be pitching story ideas to the media, and since blogs work about one to...
3 Marketing Resolutions for 2016 If You Sell Online
January 6, 2016
by Gail Oliver, Online Marketing Consultant Happy New Year! The start of a new year is always a good time to reevaluate how your online business did last year and what changes you need to make. One of the most common issues I find with...