Category: My Marketing Advice

My Marketing Tips for Your Online Shop for the Week of December 21st – Christmas Edition

posted by: Gail Oliver, Online Small Business Consultant

December 21, 2015

by Gail Oliver, Online Marketing Consultant First of all I have to congratulate one of my clients, Nadine Savino, creator of The GCap, for appearing on Good Morning America this week and presenting her invention to Joy Mangano (the momtrepreneur whom the movie, Joy, is...

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4 Proven Ways to Drive Traffic to Your Online Store

posted by: Gail Oliver, Online Small Business Consultant

December 14, 2015

The #1 problem my e-commerce clients have is driving traffic to their store, particular Shopify stores as there is no marketplace structure like Etsy. So, this is why I came up with my 12-Month Marketing Strategy Plans. These printable downloads give you a one-page...

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My Marketing Tips for Your Online Shop Post Black Friday

posted by: Gail Oliver, Online Small Business Consultant

November 30, 2015

If you are looking to drive traffic and sales to your online shop, here are a few things to try this week. Marketing To Do List for December 1 to 7 Thank all customers who bought from you on Black Friday, Small Business Saturday and Cyber Monday...

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9 Publicity Ideas for Your Small Business

posted by: Gail Oliver, Online Small Business Consultant

November 12, 2015

Right now is a good time to pitch a story to your local business reporter in hopes of getting some press for your company in December and January. Even if you sell online and internationally, never discount the power of your local market. Here are some headlines...

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Today’s Awesome Tip for Writing Product Descriptions, Courtesy of Apple

posted by: Gail Oliver, Online Small Business Consultant

November 3, 2015

by Gail Oliver, Online Marketing Consultant There are many reasons why Apple© is great at marketing. One thing they do is write very compelling product copy. Recently when I was on their site, I noticed a recurring theme in their descriptions. Because their products are...

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Your Business Success Checklist for 2016

posted by: Gail Oliver, Online Small Business Consultant

October 14, 2015

by Gail Oliver, Online Marketing Consultant As we are in the final months of 2015, it is a good time to look at your business and decide how successful your year has been so far and what changes you need to make to have continued...

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Blog Ideas for an Online Store

posted by: Gail Oliver, Online Small Business Consultant

September 1, 2015

Does your online store have a blog? Need blog ideas for your online store x Content marketing is a great way to drive traffic through SEO. The key is to focus on content that will attract your ideal customer, particularly if based on how they...

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Want Big Sales This Holiday Season? Target the Corporate Gift Market

posted by: Gail Oliver, Online Small Business Consultant

August 27, 2015

by Gail Oliver, Online Marketing Consultant If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute...

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The Holiday Gift Guides You Really Want to Get Your Products Into

posted by: Gail Oliver, Online Small Business Consultant

August 20, 2015

by Gail Oliver, Online Marketing Consultant If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However,...

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Try This Old Marketing Trick to Sell More Products and Services

posted by: Gail Oliver, Online Small Business Consultant

August 6, 2015

by Gail Oliver, Online Marketing Consultant I was in the drugstore yesterday and I saw an annual back to school favorite called the Teen Value Pack, which consists of 10 different skin and body care products from various brands packaged together in a box for a value...