Need a time management tip? When you’re a small business owner, you have a variety of daily tasks from product fulfillment to marketing to accounting to customer services, it goes on and on. So what does your typical work week look like, and is it...
Why You Need an Engaging LinkedIn Profile Summary
April 27, 2022
There are many reasons why you need an engaging LinkedIn Profile Summary. This is why I started offering a LinkedIn Profile Summary Writing Service. Whether you’re a small business owner, an entrepreneur or actively looking for employment, your LinkedIn Profile Summary is a valuable marketing tool....
How to Market Yourself
April 26, 2022
People ask me all the time to help them market themselves. This can take on a variety of forms: New college grads (or their parents) hiring me to write a marketing savvy LinkedIn Profile. An influencer needing an attention-getting Bio for their Media Kit. Upstarts asking for a Business Plan Executive...
SEO-Friendly Content Ideas for May
April 25, 2022
Need some SEO-friendly content ideas for May? Every month, the top searches on Google are typically questions. You can take advantage of answering these questions in your blog or social media posts as an easy way to drive traffic to your business. For example, based...
Green Business Ideas for the Eco-Conscious Entrepreneur
April 21, 2022
In honor of Earth Day tomorrow, I thought it would be appropriate to write about “green” business ideas, especially since demand for eco-friendly and sustainable products and services has more than DOUBLED in the last five years. Most in Demand Eco Products In terms of...
4 Marketing Ideas for National Small Business Week
April 19, 2022
National Small Business Week 2022 is May 1st to May 7th. Here are 4 easy ways to maximize this opportunity: Immediately send out pitches to your local media (newspaper, blogs, radio, local tv) about being included in any editorial they are doing for the week....
If you want to try and maximize your social media postings the next couple of days, take advantage of these top trending Google searches for the past 24 hours: “Easy Easter Desserts” spiked spiked +1,500% “Easter Dinner Ideas” is up +600% “Restaurants open on Easter” spiked +1,200%...
How This Los Angeles Hotel is Helping Artists
April 14, 2022
I loved an article I read recently about how a Los Angeles Hotel is using its public areas to showcase female artists. The Hotel Figueroa chooses one female artist a year to profile their art throughout their main floor hallways and even their signature suite....
Have You Tried Offering a Guided Selling Experience?
April 13, 2022
Have you ever landed on a website and there are so many products and options, you’re quickly overwhelmed. Therefore, especially if you sell online, the more you can craft a “guided” sales experience, the better your sales conversion rate will be. To do this, you...
Great Co-Marketing Idea To Try for Mother’s Day
April 12, 2022
I love this marketing idea Mothers Day, a co-marketing effort between 1-800-Flowers.com and Alice’s Table. The idea is, instead of a gift, give mom an experience you can do together. So, they are offering a flower arranging online workshop that runs on select dates throughout...