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My Marketing Advice

28 Free Business Card Templates

posted by: Gail Oliver, Online Small Business Consultant
April 8, 2022
Are you looking for some free business card templates for your small business? I’ve found 28 awesome ones and they are all free designs! Choosing a business card design is very important to the grab attention of potential customers as well as convey the right...
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30-SECOND READ My Marketing Advice

How a Blog Drives Crazy Traffic to this Small Business

posted by: Gail Oliver, Online Small Business Consultant
March 31, 2022
If you think a blog can’t help your business, I’m about to show you an example of how it can. I recently read a story about an ecommerce business with over $1 million in annual sales. I was able to see their traffic stats and...
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30-SECOND READ My Marketing Advice

365 SEO Optimized Blog Post Title Ideas

posted by: Gail Oliver, Online Small Business Consultant
March 30, 2022
Do you need some blog post title ideas for your company blog, lifestyle blog or content marketing strategy? My new download, 365 Blog Post Ideas, is based on an entire year of research that I did tracking the top searches for every day of the...
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30-SECOND READ My Marketing Advice

My Quick Advertising Tip About Click-Through

posted by: Gail Oliver, Online Small Business Consultant
March 29, 2022
Last week I gave a simple tip for more cost-effective ads and how you should only advertise products that have a conversion rate of 2% or more. But another important calculation is click-through. For example, if your ad had 100,000 impressions and then received 1,000 clicks,...
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Marketing Plan Template

Starting a Candle Business with my 12-Month Marketing Plan

posted by: Gail Oliver, Online Small Business Consultant
March 25, 2022
So you’re starting a candle business and need an easy to follow marketing plan! The demand for candles has doubled over the last five years. From scented candles to soy candles to twisted pillar candles, they are so many options, uses and target markets. But...
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30-SECOND READ Small Business Ideas

Try This Trick of Mine to Find a New Business Idea

posted by: Gail Oliver, Online Small Business Consultant
March 24, 2022
Want to start a local business but stuck for an idea? Try this trick of mine using Google Trends. Type in the words “near me”, which is one of the most popular searches on Google. Change the location to your city by first selecting your country,...
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30-SECOND READ My Marketing Advice

How to Find the Best Summer Selling Opportunities

posted by: Gail Oliver, Online Small Business Consultant
March 23, 2022
Now that COVID restrictions have been lifted, there are numerous opportunities for you to sell in person this summer and into the fall. To find local selling events, use Eventbrite. Type in keywords such as, “popup shop”, “festival”, “flea market”, “farmers market”, “trade show“. They do...
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30-SECOND READ My Marketing Advice

My Awesome Idea for Your Next Local Sales Event

posted by: Gail Oliver, Online Small Business Consultant
March 22, 2022
No matter what you sell, everyone wants a deal or a bargain. Therefore, at your next local selling event – whether it is at a farmer’s market, craft fair, popup store or trade show – have a “Discount” table or bin as part of your...
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30-SECOND READ My Marketing Advice

My Simple Tip for More Cost-Effective Ads

posted by: Gail Oliver, Online Small Business Consultant
March 21, 2022
If you’re advertising an individual product or service, you only want to advertise listings that have the highest sales conversion rate. For example, I have a lot of clients who just blatantly advertise every listing in their Amazon or Etsy store, which is not a smart...
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30-SECOND READ Selling on Etsy

Have You Tried a Product Mashup?

posted by: Gail Oliver, Online Small Business Consultant
March 19, 2022
One recommendation I always make to my Etsy and Amazon customers, is to see if you can take advantage of top selling products on the marketplace by doing a product “mashup”. For example, ornaments sell huge on Etsy every October through December. Therefore, if you...
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