A lot of my clients ask me if they should have more than one Instagram account for their business. It can be a good idea in certain situations. For example, look at the retailer Nordstrom’s Instagram account on the right. They have separate Instagram accounts...
Small Office Home Office Ideas
March 13, 2022
Are you looking for some small office home office decorating ideas? Most home offices can be a very small space, maybe no bigger than 8×8. So you need to maximize your desk space and organization to make the most of it. Here are some great...
My Quick & Super Easy Marketing Idea You Must Do!
March 9, 2022
Need a quick easy marketing tip? One of the top searches this weekend will be “Daylight Savings Time Change”. You can use this as an opportunity to email your customers. For example: Friendly Reminder: ⏰ Clocks “spring” forward Sunday at 2 am. Also, it makes...
How COVID Hobbies are Turning Into Hot Business Ideas
March 6, 2022
People took up a lot of hobbies during COVID that they will likely continue, and they pose unique business opportunities. For example, people who took up biking during COVID now want it as part of their travel and vacation plans. Might be a good opportunity...
Small Business Name Ideas: My Tips on Choosing a Name
March 2, 2022
Are you in need of some Small Business Name Ideas? I get this question all the time from clients, so below are my key points when trying to choose one for your business or brand. Small Business Name Ideas: Does It Represent What You Sell?...
New Place to Sell Online: Goodee
February 27, 2022
If you sell handmade products, an online marketplace you will want to check out is Goodee. They are extremely eco-conscious with a motto of “good design, good people, and good impact”. HOT TIP: If you sell handmade goods, send out your publicity pitches now for National...
How to Get Free PR for Your Small Business for Earth Day
February 23, 2022
If your business has any type of eco-friendly and sustainable practices, policies, packaging, events, products or services, now is the time to pitch this story for Earth Day editorial, just 8 weeks away on April 22nd. If you’re not sure what to pitch, ask me...
Fun Marketing Idea for Your Next Sales Event
February 20, 2022
If you sell at farmer’s markets, or your business is appearing at a trade show, or you have a store front, always try to have something customers can pose with. We have become a picture-taking society, and people love to pose with quirky statues or...
What People Search for on Google in March
February 16, 2022
Want to know what people search for on Google in March? I track the top Google searches daily so I can refer to them the next year for various marketing reasons. But these popular searches can help your business too (besides SEO opportunities) including: Inspiration...
This Search Phrase Skyrockets Every February
February 13, 2022
Want to know the search phrases that skyrockets every February on Google? It’s “heart-shaped“. Top searches last year included “heart shaped pizza”, “heart shaped box”, “heart shaped pasta”, “heart shaped purse”, “heart shaped cookie cutter”. If you are in the food or restaurant business, and not...