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30-SECOND READ Home

Retail Arbitage Could Be Your New Side Hustle

posted by: Gail Oliver, Online Small Business Consultant
December 6, 2019
Have you considered Retail Arbitrage as a business idea or side hustle. According to Ecomdash, this means buying up sales stock, especially at this time of the year, and reselling online is a profitable business. You cannot do this on sites like Etsy, but you...
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Love this Retail Marketing Idea from Sephora

posted by: Gail Oliver, Online Small Business Consultant
November 22, 2019
Are you the kind of shopper that typically wants a sales person to help you OR do you wish to be left alone? Well the retail store Sephora came up with the perfect solution. The store allows shoppers to choose a red or black basket:...
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My Marketing Advice Small Business Ideas

54 Small Business Ideas for 2024

posted by: Gail Oliver, Online Small Business Consultant
November 16, 2019
Time for my small business ideas 2024 edition! Since 2012, I’ve helped thousands of people start and market their own business, and I can help you too! Before You Start! You’ll want to download my 36-page best-selling How to Start a New Business Planner  ...
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Why Trader Joe’s is a Marketing Star

posted by: Gail Oliver, Online Small Business Consultant
November 2, 2019
Trader Joes is a marketing powerhouse food store. This article from Vox shows how Trader Joe’s knows how to take advantage of the biggest food purchases of the year, which is fall through to early February. They start by stocking the largest and most diverse products...
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30-SECOND READ Home SEO

Google Tip for Your Site’s Title Tag HTML SEO

posted by: Gail Oliver, Online Small Business Consultant
October 25, 2019
Understanding how to write your site’s title tag HTML SEO is important. The title tag is the line that you fill in, in your settings, that describes what your site is all about. After your url, it is the second thing Google reads. Google only...
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Why You Need Many Sources of Traffic

posted by: Gail Oliver, Online Small Business Consultant
October 11, 2019
A lot of people come to me and wonder why traffic to their website, blog or online shop is low or decreasing, and it is typically because they have only one main source of traffic. Your traffic should always be a mix from search engines (organic), referral...
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Easy Local Publicity Opportunity

posted by: Gail Oliver, Online Small Business Consultant
October 4, 2019
If you are not approaching your local newspaper’s business writer NOW with a story pitch on how to include your small business in any articles they are planning for Small Business Saturday (November 30th) you are missing out on a huge opportunity – so do...
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Two Sales Tips for Quick Sales

posted by: Gail Oliver, Online Small Business Consultant
September 27, 2019
Have you ever tried running a 24-hour sale? They truly are the most effective type of sales promotion because they get people to act quickly, especially if there is a tick down showing how much time there is left before the sale ends. Another key...
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Cool Promotional Item Idea

posted by: Gail Oliver, Online Small Business Consultant
September 20, 2019
Believe it or not,custom hair scrunchies that have your business name on them are a hot sales promotional item, according to the Advertising Specialty Institute. Ideal for dance studios, spas, camps, sports teams and gymnastics clubs, even restaurants for servers to wear or as gifts with...
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Sunday Marketing Blast

posted by: Gail Oliver, Online Small Business Consultant
September 13, 2019
My tip of the week …If you are running online ads, such as Google or Microsoft ads, always make sure to consistently check and eliminate any negative keywords. You don’t want to pay for clicks that are completely irrelevant. Ad tip … Google Shopping Ads have...
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