by Gail Oliver, Online Marketing Consultant When I consult for an online store selling kids or baby products, one thing I typically tell them is that buyers predominantly use gender in their product searches. However, this appears to be changing and you need to know...
Huge Sales Opportunity for Your Online Shop This Week
February 17, 2020
by Gail Oliver, Online Marketing Consultant Now that Valentine’s Day is over, if things are slow in your online shop, there is another huge gift buying opportunity that you can take advantage of. In the last 4 days searches for “employee appreciation gifts” has spiked....
This is the Average Sales Conversion Rate for E-Commerce
February 7, 2020
HubSpot indicates that the average e-commerce industry conversion rate is 2.04%. If your business is not getting this, it could be a variety of factors, and it might be an easy fix. Order my phone consultation and I can quickly determine why your conversion rate...
My Out of the Box Marketing Idea of the Week
January 30, 2020
Here is my out of the box marketing idea of the week as I love coming up with creative and affordable ways for my small business clients to advertise their business. With retail store after retail store going under, there are all of these empty...
Galentines Day Marketing Ideas
January 16, 2020
Need some Galentines Day marketing ideas for your small business? First of all, Valentine’s Day is the day before Valentine’s Day (so, February 13th), and it is a holiday that started on the TV show Parks and Recreation. It is a way for women who...
5 Ideas to Give Your Business a Boost in January
January 10, 2020
by Gail Oliver, Online Marketing Consultant A new year is always a great opportunity to try new ways to market your business! If you sell art, wedding rings, wine products or pet products, then take advantage of upcoming editorial opportunities such as National Inspire Your...
Opportunity to Get a Shoutout from Instagram
January 3, 2020
Need an Instagram shoutout? If you think your business has an interesting Instagram success story, you can now submit it to Instagram as they love a success story, and they might repost to their 325 million followers as well as mention it on their blog. More Instagram...
What to Post to Social Media in January
December 24, 2019
In need of some creative and fresh January social media post ideas? January is all about fresh starts, new goals, weight loss, getting in shape, travel and winter activities, to name a few. This will be the most popular type of lifestyle content that followers...
Why You Need a Marketing Strategy Planning Template
December 19, 2019
If your business is struggling to make sales, then you really need to implement a Marketing plan, and a Marketing Strategy Plan Template will help you do this. Therefore, I recommend my best-selling Marketing Plan Template printable download. I spent weeks developing and creating this comprehensive...
Try This “Discount on Discount” Sales Trick
December 13, 2019
An online retailer had an interesting sales promotion this week. The offer was another 25% off their already 40% off sale. I have to be honest, I jumped on it. It made it seem like I was getting 65% off, but if you do the...