by Gail Oliver, Online Marketing Consultant How often do you do an “audit” of your business? This is where you take a look at what’s selling and what’s not selling, and why. This allows you to then strategize on how to exploit your successful products...
by Gail Oliver, Online Marketing Consultant One of the biggest problems my Shopify customers always tell me is getting traffic to their store, since Shopify does not have a marketplace portal like Etsy or Amazon does. Well, this week Shopify attempted to change this by...
3 Niche Marketplaces to Sell Online
April 27, 2020
I have found three new niche marketplaces to sell online. There are always new online marketplaces cropping up and they tend to be getting more niche, mainly become the e-commerce space is getting so large. For example, Kaiyo is the latest online marketplace where you...
4 Online Marketplaces to Sell Eco Friendly Products
April 21, 2020
In honor of Earth Day tomorrow, I thought I would help entrepreneurs and other small businesses discover four online marketplaces for eco-friendly products. This is actually a post of mine from a few years back that I have just updated Younger generations prefer eco-friendly products....
The Value of Having a Best Seller Badge on Your Products
April 7, 2020
There is value of having a Best Seller Badge on your products. Years ago, I recommended to one of my customers to put the words, “Best Seller” on one of the product photos in their Etsy shop. This was long before Etsy started doing it....
Freebies for Your Online Store
March 31, 2020
Want some freebies for your online store? A lot of larger companies are stepping up to help out online sellers due to the pandemic. Here are some to consider: USA Today has a Support Local Business website that you can add your business to. Google advertisers will...
How to Keep Sales Going During COVID-19 Pandemic
March 25, 2020
by Gail Oliver, Online Marketing Consultant The shutting down of businesses due to the Corona virus outbreak obviously has a trickle down effect. If your buyers are not working, then non-essential purchases are typically the first things they have to stop buying. Therefore, if you...
How COVID Will Likely Change Life and Business
March 18, 2020
by Gail Oliver, Online Marketing Consultant Whenever a crisis impacts the world, much like the coronavirus is doing, life and business will inevitably change. For example, after 9/11 airport security screening changed enormously. We will likely see the same impact now after the coronavirus, but...
Proven Ways to Drive More Traffic to Your Ecommerce Site
March 12, 2020
One of the most proven ways to drive more traffic to your ecommerce site or website in general is to add a blog. Websites with a Blog Tend to Have 434% More Indexed Pages in Google Why? The more content you give for Google and...
8 Upcoming Opportunities to Promote Your Business for Free
March 10, 2020
by Gail Oliver, Online Marketing Consultant Want to get some free publicity for your business? Below are 8 great opportunities, but you do have to pitch them a story idea now due to lead times. Blogs and local media are your best bests. April Publicity...