by Gail Oliver, Marketing Consultant There were lots of great marketing and promotional ideas this week that got my attention. Hopefully some of these ideas will inspire your business. This Week’s Bright Marketing Ideas Vienna coffee company Julius Meinl allowed customers at any of their locations to pay for...
6 Ideas for Your Retail Marketing Strategy
April 1, 2015
Need a better retail marketing strategy? There is a local retail store I really love, but I tend to only visit when I know that their seasonal and/or holiday products are in. So how do you keep customers coming back to your retail shop on...
How to Write a Blog Post
March 31, 2015
by Gail Oliver, Marketing Consultant Want to know how to write a blog post? Follow my easy tips below and you’ll be writing in no time. Blog Post Length First, you need know that there are three types of blog posts in terms of length:...
10 April Marketing Ideas for Your Small Business
March 25, 2015
by Gail Oliver, Small Business Marketing Consultant If you are on social media a lot, especially sites like Twitter, you have definitely seen trending hash tags such as #NationalPuppyDay (that was Monday) or #NationalCheeseSteakDay (that was yesterday). Now these “national’ days and observances may seem...
T-Shirt Business Marketing Plan
March 11, 2015
Are you selling t-shirts online? Then you need an easy, tactical T-shirt Business Marketing Plan to follow, with new tactics for every month of the year. I created just that with my best-selling 12-Month T-Shirt Marketing Plan. Below is the plan for January so you...
Printable Poshmark Listing Template Planner
March 9, 2015
Poshmark has become one of the hottest places to sell your used fashions, so I created the ultimate printable Poshmark Listing Template Planner. Perfect to keep both your closet and your boutique in order, this planner download even helps you create your shopping list, includes...
Want to know how to get publicity for your business by pitching attention getting headlines. When you are trying to get publicity for your business, I have always said you have to pitch a story, not a product. Essentially, you want to give a potential headline to...
Quirky Promotional Ideas That Get Attention for Your Small Business
February 25, 2015
Time for some creativity with some quirky small business promotional ideas. Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo)....
How to Promote Your Business Locally
February 18, 2015
I recently discovered some easy ways on how to promote your business locally. Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt...
Should You Rent Products Instead of Selling Them?
January 22, 2015
Should You Rent Products Instead of Selling Them? There has been a growing movement towards consumers renting and not buying certain types of merchandise. Renting houses and cars has long been a common occurrence, but new types of products are now making an impact in the...