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93 Awesome Marketing Ideas for October

posted by: Gail Oliver, Online Small Business Consultant

September 30, 2015

by Gail Oliver, Online Consultant Aren’t you happy fall is here? So am I and October brings a ton of opportunities for your small business. My monthly Marketing Calendar & Planner is a great way to stay on top of all of them as I...

Selling on Etsy

4 Etsy Shops with Gorgeous Product Photography

posted by: Gail Oliver, Online Small Business Consultant

September 9, 2015

by Gail Oliver, Online Marketing Consultant The marketplace Etsy has grown in its 10 years, now with over 1.5 million active sellers. With that many sellers, it would seem that it would be difficult for a shop to really stand out among the crowd. The first...

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Blog Ideas for an Online Store

posted by: Gail Oliver, Online Small Business Consultant

September 1, 2015

Does your online store have a blog? Need blog ideas for your online store x Content marketing is a great way to drive traffic through SEO. The key is to focus on content that will attract your ideal customer, particularly if based on how they...

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Want Big Sales This Holiday Season? Target the Corporate Gift Market

posted by: Gail Oliver, Online Small Business Consultant

August 27, 2015

by Gail Oliver, Online Marketing Consultant If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute...

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6 Creative Ways to Draw Customers to Your Booth at Fairs, Shows and Festivals

posted by: Gail Oliver, Online Small Business Consultant

August 25, 2015

Looking for some creative vendor booth ideas for the next time you are at a fair, trade show, festival or even farmer’s market? Here are six unique ones I came up with. Creative Vendor Booth Idea #1 People tend to bring their kids to these things...

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The Holiday Gift Guides You Really Want to Get Your Products Into

posted by: Gail Oliver, Online Small Business Consultant

August 20, 2015

by Gail Oliver, Online Marketing Consultant If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However,...

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11 Ways To Maximize Any Publicity Your Business Gets

posted by: Gail Oliver, Online Small Business Consultant

August 18, 2015

by Gail Oliver, Online Marketing Consultant I always tell my clients that publicity may not transpire into the results they want right away, but it does offer a lot of opportunities for your business over time. How to Turn Your Publicity Into MORE Publicity Include the links to...

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Try This Old Marketing Trick to Sell More Products and Services

posted by: Gail Oliver, Online Small Business Consultant

August 6, 2015

by Gail Oliver, Online Marketing Consultant I was in the drugstore yesterday and I saw an annual back to school favorite called the Teen Value Pack, which consists of 10 different skin and body care products from various brands packaged together in a box for a value...

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My Latest Surefire Tip for Getting Publicity for Your Business

posted by: Gail Oliver, Online Small Business Consultant

July 30, 2015

by Gail Oliver, Online Marketing Consultant Do you ever get frustrated trying to get publicity for your business with the media outlets specific to your industry? For example, fashion magazines are besieged with requests from vendors to use their products in editorial, so how good are...

Home My Marketing Advice Social Media

4 Easy Tips to Help Your Business Succeed on Social Media

posted by: Gail Oliver, Online Small Business Consultant

July 17, 2015

To succeed on social media, it is really all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers: Respond to Comments On Facebook, Instagram and Twitter...