It really is not that difficult to get free publicity for your business. One tip I always give clients is to stay on top of current news stories, so you can find ways to add your business to the story. SAMPLE PITCH #1 For example,...
Category: Publicity
Want some free publicity opportunities for your business this summer? Here are the best opportunities in June, July and August. SUMMER PR IDEAS June is pride month, so writers will be looking for businesses to include in stories such as “LGBTQ-Owned Businesses to Support for...
How to Get Free PR for Your Small Business for Earth Day
February 23, 2022
If your business has any type of eco-friendly and sustainable practices, policies, packaging, events, products or services, now is the time to pitch this story for Earth Day editorial, just 8 weeks away on April 22nd. If you’re not sure what to pitch, ask me...
Free Publicity Opportunity for Black Business Owners
January 23, 2022
Next month presents a great free publicity opportunity for black business owners. If you’re a black-owned business, you should be spending this week pitching your success story to business and lifestyle blogs (as well as your local media) in hopes of being included in next...
Juneteenth (June 19th) is coming up and it presents a great opportunity to get free publicity if you are a black-owned business. With all free publicity, the key is to know when and what to pitch. Real Customer Example So how do you find publicity...
9 Publicity Ideas for Your Small Business
November 12, 2015
Right now is a good time to pitch a story to your local business reporter in hopes of getting some press for your company in December and January. Even if you sell online and internationally, never discount the power of your local market. Here are some headlines...
by Gail Oliver, Online Marketing Consultant If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However,...
Want to know how to get publicity for your business by pitching attention getting headlines. When you are trying to get publicity for your business, I have always said you have to pitch a story, not a product. Essentially, you want to give a potential headline to...
Originally posted July 2015; updated July 2022. Pitching Products Holiday Gift Guides. As you may know, print magazines typically work about four months in advance, so, right now they are planning their December issues (which go on sale in early November). A big part of any December issue is...
3 Ways to Make the Most of Your Publicity
January 20, 2014
I recently secured a feature article for one of my clients, a children’s book author, in a popular Canadian magazine called, Our Canada (a Reader’s Digest publication). Hopefully the feature transpires into sales, but there are so many other opportunities for the author to take this press...