Category: SEO (Page 1 of 3)

This Week’s Easy SEO Tip

September 28, 2023 / Gail Oliver, Online Small Business Consultant

I have an easy SEO tip for your business. I was on a major retailer’s website recently and I noticed their website sections as the following:

Two of the section headings, “Featured Outfits on TV” and “Jeans and a Going Out Top” struck me as feeling like a search query.

Since your website sections can also come up in Google search results as their own page, does it not make sense to frequently rename your website sections after popular searches that are showing up in your Google Analytic stats, or just based on trending searches in your market segment as a whole?

SEO Example 1

For example, let’s say you’re a travel agent. Go to Google Trends and type in “trip”, “travel” or “vacation” and look at searches for the last 7 days. One breakout search that came up was:

4 Day, 3 Night Las Vegas Vacation Packages with Flight

Therefore, why not make that a section on your website as it is already optimized for Google SEO?

If you feel that the search phrase is still not right for your local market, then narrow the Google Trends searches down by your city or state.

SEO Example 2

Maybe you’re a realtor in New Jersey. Look at the top Google Trends searches for the last 7 days and you will see breakout searches like, “Lake Houses for Sale in New Jersey” and “2 Family Houses for Sale in New Jersey”. Again, make these website sections to improve your local SEO, even if just for the short term.

SEO Example 3

Maybe you sell throw pillows online. In the last seven days, “Lilac Throw Pillows” was a breakout Google search. I am not sure why, but what could it hurt to make it temporarily a shop section and see what happens.

More SEO tips on my blog:

February Social Media & Content Marketing Ideas

January 24, 2023 / Gail Oliver, Online Small Business Consultant

A helpful way to plan what to post to your social media and your blog in February is to base the content on last year’s most popular searches for the month.

So, to help you out, below are the top Google searches for February 2022, and you can expect similar searches this year:

Black History Month

BHM Quotes
Black American Heritage flag
Black art museums
Black History month quotes
Black representation
Daily Black History facts
Happy Black History month gift
How to celebrate BHM?
Quotes about the black experience
When was BHM first celebrated?

National Signing Day February 1^st

Do you have to commit on national signing day?
What is national signing day?
When is national signing day 2022?

Groundhog Day February 2^nd

Did the groundhog sees its shadow 2022?
Groundhog day history
Groundhog day origin
Groundhog day prediction accuracy
How does Groundhog day work?
How much does Punxsutawney Phil weigh?
What time does Groundhog day start?

Snow Moon February 5^th

What is special about the snow moon?
When is the snow moon?

State of the Union February 7^th

How long is the state of the union?
State of the union memes
What time is the state of the union?
Where can I watch the state of the union?

Pizza Day February 9^th

How long is pizza good for in the fridge?
How many slices are in a large pizza?
How to make pizza dough?
How to make pizza sauce?
How to reheat pizza in oven?
National pizza day deals

Puppy Bowl February 12^th

How to watch the puppy bowl?
What puppies are in the puppy bowl?
Who won the puppy bowl?

Superbowl February 12^th

Appetizers for Superbowl
Chicken wing recipes
Past Superbowl halftime shows
Superbowl kick off time
What does 2nd 10 mean in football?
What does a flag mean in football?
What does defer mean in football?
What does delayed mean in football?
What does offside mean in football?

Galentines Day February 13^th

Galentines day cocktails
Galentines day games
Galentines day songs
Happy galentines day gift
Where did galentines day come from?

Valentines Day February 14^th

Dinosaur Valentine box
Easy Valentine box
Heart shaped pizza near me
Romantic dinner ideas at home for her
Valentines cards near me
Valentines day gifts for kids
Valentines exchange cards near me
What to write in a Valentines card
Where do they sell flowers near me?
Where to buy chocolate covered strawberries?

Singles Awareness Day February 15^th

All the single ladies gif
Happy Valentines day to myself
How to be happy alone
How to be okay with being alone
How to enjoy being alone
How to spend Valentine’s Day alone
Quotes about being single
Songs about being single

NBA All Star Game February 19^th

How to vote for MVP NBA All Star Game?
NBA All Star Game Schedule
When and where is NBA All Star Game?

Mardis Gras February 21^st

Fat Tuesday celebrations near me
Fat Tuesday dinner specials near me
Gumbo recipe
King cake recipe
What is a fasnacht donut?
What is Mardi Gras?
What is Shrove Tuesday?
When is Easter?
When is Mardi Gras 2022?
Where did Mardi Gras originate?

Margarita Day February 22^nd

Blue Margarita recipe
Mangonade Margarita recipe
National Margarita Day specials
Spicy Margarita recipe
Watermelon Margarita recipe

Ash Wednesday February 22^nd

Is Ash Wednesday a holy day of obligation?
What are good things to give up for Lent?
What do you say when you get ashes on your head?
What is Ash Wednesday?
When is Ash Wednesday?

Womens History Month starts March 1^st

Frida Kahlo quotes
Marie Currie quotes
Womens history month books

Be sure to also read: This Search Phrase Skyrockets Every February

Try to use your social media and content marketing to answer these top searched questions and it might bring more traffic to your business! If you need more ideas, check out my downloads 365 Social Media Ideas for 2023 and 365 Blog Post Ideas for 2023.

Google Trending Searches for October

August 29, 2022 / Gail Oliver, Online Small Business Consultant

google trending searches October The top Google trending searches for October provide inspiring and SEO-optimized ideas for your blog and social media marketing.

Here are some of the top Google Trending searches from last October, which are likely to repeat this year:

Corn maze near me
Pumpkin patch near me
Apple picking near me
Haunted hay ride near me
Fall rock painting ideas
Fall color map
What’s open on indigenous people day?
Facts about indigenous people day
Indigenous peoples day colors
Best Halloween party songs
Last minute Halloween DIY costumes
Witches brew recipe
How to make Diwali lantern at home?
How to make Rangoli?
Easy pumpkin carving
How to celebrate the Dia de los Muertos?
How to make tombstones?
Candy corn nail designs
When is mental health awareness week?
How to cope with anxiety?
Where to buy anxiety rings?
How many wild card games in MLB?

Try This Idea!

One of my favorite marketing ideas that I always recommend to local businesses is to create a one-page flyer that has all of the local fall attractions (such as corn mazes, haunted rides, etc.) and distribute it around the neighborhood, with your business information on the back. I guarantee that people will keep this flyer and put it on their fridge, making it a long-term ad for your business.

Click to download.

Want More Searches?

Find the other 65 top October Google Trending searches in my Etsy Holiday Planner, along with the top Google Trending searches for November and December.

Read 3 Awesome Holiday Product Ideas on my Instagram today.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall ”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

Easy Ways to Improve Your Small Business SEO

August 15, 2022 / Gail Oliver, Online Small Business Consultant

Are you looking for ways to improve your small business SEO? Search is still the number one traffic generator for most small businesses, so your SEO strategy should be your first priority.

Small Business SEO Ideas

I have talked many times about how important it is to optimize for search phrases that use prepositions, pronouns, and determiners such as “with” “that” and “for” as this is how people search for products and services.

Product Business SEO Ideas

Let’s say that you sell backpacks. Then you go to Google autocomplete, type in “backpacks with……” and repeat for “for” and “that”. For most product searches, “best” is a popular adjective that you might want to include as well. These are the actual Google searches that fill down:

“With” Searches

Backpack with wheels
Backpack with laptop compartment
Backpack with water bottle pocket
Backpack with lunch bag
Backpack with shoe compartment

“Best” and “For” Searches

Best backpack for travel
Best backpack for business travel
Best backpack for kindergarten
Best backpack for college

“That” Searches

Backpacks that open like a suitcase
Backpacks that fit in overhead
Backpacks that open from the back
Backpacks that fit a 16 inch laptop

Not only does this help you see how people are searching, but also what they are searching, which is also ideal for gathering new product ideas.

Service Business SEO Ideas

What if you are selling services as opposed to products. A lot of these same keywords can be used to find the top searches for what you are offering. For example:

“For” Searches

Catering service for birthday party
Catering service for office
Catering service for wedding
Catering service for 15 people

“With” Searches

Catering service with venue
Catering service with price list
Catering service with servers

Professional Business SEO Ideas

The same can be said for professionals. “Best” is always popular, along with “who“. For local professionals, “near me” is always a go-to search phrase. i.e. Plumber Near Me (be sure to read this post of mine, “Try This Trick to Find a Local Business Idea“.

“Best” and “For” Searches

Best realtor for selling land
Best realtor for rentals
Best realtor for bad credit

“Who” Searches

Realtors who help find rentals
Realtors who sell mobile homes
Realtors who specialize in investment properties

So if you want to improve your SEO, try to find popular search phrases using these words. Be sure to visit my Shopify stores for a wide variety of my business & marketing downloads.

About Me

SEO Tips from the Week’s Top Google Searches

June 20, 2022 / Gail Oliver, Online Small Business Consultant

If you need some SEO Tips related to Top Google Searches, one thing I do is regularly scan Google Trends reports. I’m always interested in how people are searching so I can tailor my own SEO to take advantage. seo tips top google searches

It doesn’t matter what type of small business you are, you can tailor the SEO of the products and services you sell AND/OR tailor the title of your business’ blog posts to take advantage of these searches and drive more traffic.

Here’s What to Do

For example, if you’re a realtor with a company blog, you could optimize a blog post for one of the top searches below, such as, “Local Fathers Day Restaurant Specials“. This will drive a lot of local traffic to your blog, who will then end up seeing your business and listings.

Plus, you can update the blog post year after year, and if the post becomes popular enough, you could even charge an ad fee to restaurants to be mentioned. Now it’s making money for you as well!

Top Father’s Day Searches This Week

Today’s Google Trends report gave the top Father’s Day searches from the past week, and, again, these searches can be used for most types of small businesses.

For example, people tend to always search the basics:

When is Father’s Day 2022?
What to get dad for Father’s Day?
What to write in a Father’s Day card?
What is Father’s Day?
Where to go for Father’s Day?
Fathers day jokes
Fathers day poems from wife

Then they will search for gift ideas:

Father’s Day gift for grandpa
Father’s Day gift for son
Father’s Day gift for expecting fathers
Father’s Day gift for husband
Father’s Day gift for step dad
Last minute Father’s Day gift ideas

They will also get very specific to the “type” of dad:

Gifts for dads who like yard work
Gifts for dads who like cars
Gifts for dads who like to cook
Gifts for dads who like to build
Gifts for dads who like bourbon

Other things people will search:

Fathers day events near me
Fathers day brunch near me
Fathers day restaurant specials near me
Fathers day reservations

There will always be parallels between these searches and other big shopping occasions, like Mother’s Day, Christmas, Valentine’s Day, etc, so try to optimize for these searches at those times of years as well.

Need Someone to Write Your Blog?

I do write SEO-optimized blog posts relevant to what you sell. Hopefully, even one optimized post will bring you free, qualified and endless traffic for years to come!

Need business or marketing Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services.

You can also ask me a question at attentiongetting@gmail.com, follow me on Instagram for additional tips and learn more about me here.

What People Search for on Google in March

February 16, 2022 / Gail Oliver, Online Small Business Consultant

Want to know what people search for on Google in March?

I track the top Google searches daily so I can refer to them the next year for various marketing reasons. But these popular searches can help your business too (besides SEO opportunities) including:

Inspiration for social media posts
Inspiration for blog content
Inspiration for promotions
Inspiration for products and services

For example, an idea from my 12-Month Marketing Plan for Restaurants (although, any type of business can use this idea) is that every October, the top Google searches are always “fall festivals near me”, “corn mazes near me”, “haunted houses near me”. Therefore, why not create a one-page Local Fall Events Calendar listing these events, but also has your restaurant menu on the other side.

Then place it in local mailboxes, in doors, or hand out on a corner. It’s something people will keep and refer to, and you get relatively cheap advertising for your business. You could even ask these local events to sponsor the flyer, and then it costs you nothing.

So based on last year’s results, here is what people will likely be searching next month:

March Madness (starts March 13th)

What is March Madness?
Where is March Madness?
When is the next March Madness game?
When is March Madness over?
Who is still in March Madness?

Spring Cleaning

Gutter cleaner equipment
Tips for organizing your home
Deep cleaning house tips
How to clean a cast iron skillet?
How to clean white shoes?
How to clean makeup brushes?
How to clean dishwasher?
How to clean suede shoes?
How to organize kitchen cabinets?
How to organize your closet?
How to organize a pantry?
How to organize your room?
How to organize your fridge?
DIY carpet cleaner
DIY drain cleaner
DIY jewelry cleaner
DIY oven cleaner
DIY window cleaner

St. Patrick’s Day (March 17th)

Corned beef and cabbage recipe
Colcannon recipe
Irish stew recipe
Soda bread recipe
Reuben sandwich recipe
Green food
Green beer
Green snacks
Green candy
Patrick’s Day nails

National Puppy Day (March 23rd)

How to potty train a puppy?
How to crate train a puppy?
How to train a puppy?
How to cut dog nails?
How to clean dog ears?
Why does my dog lick me so much?
Why does my dog eat poop?
Why does my dog stare at me?
Why does my dog follow me everywhere?
Why does my dog smell like fish?

April Fool’s Day

April Fools pranks on kids
April Fools pranks on boyfriend
Pranks on friends
Last-minute April Fools pranks on parents
April Fools pranks on teachers

So use these top searches to drive more traffic to your business, through social media post ideas, content marketing, promotions, SEO, products and services.

Keep Reading

This Search Phrase Skyrockets Every February

February 13, 2022 / Gail Oliver, Online Small Business Consultant

Want to know the search phrases that skyrockets every February on Google?

It’s “heart-shaped“.

Top searches last year included “heart shaped pizza”, “heart shaped box”, “heart shaped pasta”, “heart shaped purse”, “heart shaped cookie cutter”.

If you are in the food or restaurant business, and not offering a heart-shaped food, you are missing out on a huge opportunity!

Local SEO Optimization for Small Businesses

January 30, 2022 / Gail Oliver, Online Small Business Consultant

Local SEO Optimization Tip for Small Businesses Are you trying to figure out local SEO optimization for small businesses? It also starts with the words you use in your website’s title tag.

A title tag will be obvious on the SEO page of your website. It is typically what you call your website, but that is not really want you should make it. If you do not fill it it, Google will just random choose from any words on your home page, but you don’t want that either.

Let’s say you are looking for Italian Food in Stowe Vermont, here is a good example of a restaurant that did their title tag correctly:

The title tag is the portion in blue. They started with the name of the restaurant, then they stated what type of restaurant, then they followed with the city and state. This is perfect.

Now, you don’t typically have to put in the city and state as Google is smart enough to know where you are, but it does give you an advantage when people do a “near me” search. “Near me” searches are the most popular local searches, for example, “pizza near me”, “grocery store near me”, “vet near me”.

Then you have to think of all of the other ways that many people will search for a local business. Believe it or not, they search using words such as:

Top
Best
Good

Therefore, you will want to try to work these keywords into your site’s title tag as well.

I personally feel it is better to lead with what your business is, then the location, then the name because Google will only read the first 60 characters, so you do not want the actual search phrase to get cut off.

Once you have decided your title tag, then make sure your meta description incorporates the keywords for a one-two punch. The meta description in the example above is the wording below the title tag, and you can see how they repeat their business name, type of restaurant and location. This is why it came up on the first page of Google results when I search “Italian restaurants Stowe Vermont”.

When writing a title tag and meta description, you also want to think about the keywords people use for your type of business. In the example above, you can see how they incorporated the words “casual” and “family” into the meta description. This is because this is how people search for restaurants, i.e. family restaurant, casual restaurant, takeout restaurant.

I hope this helps you understand how to improve local SEO optimization for small businesses.

Shop my business downloads at my Etsy store and my business & marketing services at my Shopify store.

ALSO READ: 3 Tips for a Successful Resume

Top Google Trends Searches in November

October 20, 2021 / Gail Oliver, Online Small Business Consultant

Why is it important to know the top Google Trends Searches November? As an online seller it can help you:

Determine social media content that might get more engagement;
Get ideas for your store blog that you might be able to optimize for SEO and drive more traffic;
Identify a hot new product idea or service.

Below is a list of the top Google searches last November, that may give you a heads up for next month. I get a list of the top Google searches today, and it can be a real eye opener as to how people search.

One of the interesting things I noticed for both Black Friday and Cyber Monday trending searches is how people search for these sales for a specific store or a specific product i.e. weighted blanket Black Friday, Amazon Cyber Monday.

You will also see how many of these trending searches on Google are actual questions. Maybe this is because people are use to asking questions into their phone now.

Anyway, I hope this list of top trending Google searches for November helps your marketing efforts.

Want More Ways to Drive Traffic to Your Online Store?

My 12-Month Marketing Plans are packed with tactics that work.
My Best-Selling 16-Month Social Media Post Ideas Calendar will make posting to social media super easy.
My Best-Selling 2022 Etsy Holiday Sales Planner that has tons of holiday selling tips, stats, top search phrases, planning pages & more for an incredible price right now!
Book a 30-Minute Phone Consultation with me for one-on-one advice.

Category: SEO (Page 1 of 3)

This Week’s Easy SEO Tip

SEO Example 1

SEO Example 2

SEO Example 3

Top Google Shopping Searches Past Week

Easy Ways to Improve Your Small Business SEO

Small Business SEO Ideas

Product Business SEO Ideas

“With” Searches

“Best” and “For” Searches

“That” Searches

Service Business SEO Ideas

“For” Searches

“With” Searches

Professional Business SEO Ideas

“Best” and “For” Searches

“Who” Searches

About Me

More SEO Articles

SEO Tips from the Week’s Top Google Searches

Here’s What to Do

Top Father’s Day Searches This Week

Need Someone to Write Your Blog?

Need business or marketing Advice?

More SEO Articles

What People Search for on Google in March

March Madness (starts March 13th)

Spring Cleaning

St. Patrick’s Day (March 17th)

National Puppy Day (March 23rd)

April Fool’s Day

Keep Reading

This Search Phrase Skyrockets Every February

Local SEO Optimization for Small Businesses

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SEO Example 1

SEO Example 2

SEO Example 3

Top Google Shopping Searches Past Week

Please Share on Social Media:

Black History Month

National Signing Day February 1st

Groundhog Day February 2nd

Snow Moon February 5th

State of the Union February 7th

Pizza Day February 9th

Puppy Bowl February 12th

Superbowl February 12th

Galentines Day February 13th

Valentines Day February 14th

Singles Awareness Day February 15th

NBA All Star Game February 19th

Mardis Gras February 21st

Margarita Day February 22nd

Ash Wednesday February 22nd

Womens History Month starts March 1st

Please Share on Social Media:

Try This Idea!

Want More Searches?

More SEO Articles

About Me

Please Share on Social Media:

Small Business SEO Ideas

Product Business SEO Ideas

“With” Searches

“Best” and “For” Searches

“That” Searches

Service Business SEO Ideas

“For” Searches

“With” Searches

Professional Business SEO Ideas

“Best” and “For” Searches

“Who” Searches

About Me

More SEO Articles

Please Share on Social Media:

Here’s What to Do

Top Father’s Day Searches This Week

Need Someone to Write Your Blog?

Need business or marketing Advice?

More SEO Articles

Please Share on Social Media:

Please Share on Social Media:

March Madness (starts March 13th)

Spring Cleaning

St. Patrick’s Day (March 17th)

National Puppy Day (March 23rd)

April Fool’s Day

Keep Reading

Please Share on Social Media:

Please Share on Social Media:

Please Share on Social Media:

Top Google Trends Searches in November

Top Diwali Searches

Top Pumpkin Searches

Veterans Day (Nov 11th)

Top Fall Cocktail Searches

Top Thanksgiving Searches

Black Friday

Small Business Saturday

Hannukah

Cyber Monday

Want More Ways to Drive Traffic to Your Online Store?

Please Share on Social Media:

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FOLLOW ME

National Signing Day February 1^st

Groundhog Day February 2^nd

Snow Moon February 5^th

State of the Union February 7^th

Pizza Day February 9^th

Puppy Bowl February 12^th

Superbowl February 12^th

Galentines Day February 13^th

Valentines Day February 14^th

Singles Awareness Day February 15^th

NBA All Star Game February 19^th

Mardis Gras February 21^st

Margarita Day February 22^nd

Ash Wednesday February 22^nd

Womens History Month starts March 1^st