Need a Black Friday ecommerce checklist? It is a great way to make sure you are ready for the biggest selling time of the year with this handy checklist. Black Friday / Cyber Monday Checklist Host a giveaway on social media, two weeks before Black...
Category: Holiday Marketing
5 Key Holiday Sales Tips
October 8, 2021
Need some holiday sales tips? The big holiday gift buying season is already starting, so here are 5 key holiday sales tips you need to know. 1. Start Your Black Friday Sale Now I personally believe that this year’s holiday sales will be a mix...
7 Hot Product Ideas for Fall
August 10, 2021
Need some hot product ideas for fall? In need of some fresh product inspiration for fall, the biggest buying season of the year? Here are seven products I found that I thought were innovative and served the needs of today’s consumer. Product Idea for Fall:...
Tips for Getting Your Products in Holiday Gift Guides
July 15, 2021
Now is the time to be pitching to print media for inclusion in their holiday gift guides, due to their lead times. While appearing in a print gift guide might not have the immediate results that appearing in an online gift guide would, it does have...
Why an Advent Calendar is an Amazing Marketing Tool
November 2, 2020
Need some creative advent calendar ideas, as it is a brilliant marketing idea. Did you know that searches for advent calendars increased 2,000% over the year before? This is because more and more brands have realized what an amazing promotional tool it can be, and...
Labor Day Sales Opportunity
August 31, 2020
So what is the Labor Day sales opportunity? Did you know that “Labor Day Sale”, is one of the top “sales” searches of the year, usually about half a million searches in August? And it is a more popular search than other long weekend sales, such...
5 Genius Holiday Marketing Ideas for Your Online Shop
August 17, 2020
Ready for some holiday marketing ideas? Did you know that searches for holiday gifts start as early as this month, so is your online shop ready? Here are 5 marketing ideas from my Etsy Holiday Sales Planner that will help give your shop an advantage....
5 Tips to Get Your Products in 2020 Holiday Gift Guides
August 8, 2020
by Gail Oliver, Online Marketing Consultant August is upon us, and if you are looking to get your products featured in holiday gift guides, for print magazines, you need to be pitching NOW and to blogs by mid September. My 2020 Etsy Holiday Sales Planner...
Galentines Day Marketing Ideas
January 16, 2020
Need some Galentines Day marketing ideas for your small business? First of all, Valentine’s Day is the day before Valentine’s Day (so, February 13th), and it is a holiday that started on the TV show Parks and Recreation. It is a way for women who...
Post Christmas Sales Opportunities
December 10, 2018
by Gail Oliver Christmas sales will be winding down in the next week or two, so is your shop prepared for the January lull? If you sell wedding products, you’ll be fine since 80% of all engagements occur over the Christmas holidays (searches for wedding...