Attention Getting

Small Business Marketing Strategist

Category: Home (Page 12 of 35)

5 Ideas to Give Your Business a Boost in January

January 10, 2020 /

 by Gail Oliver, Online Marketing Consultant

A new year is always a great opportunity to try new ways to market your business!

  1. If you sell art, wedding rings, wine products or pet products, then take advantage of upcoming editorial opportunities such as National Inspire Your Heart with Art (Jan 31), National Wedding Ring Day (Feb 3), National Drink Wine Day (Feb 18) and National Love Your Pet Day (Feb 20) to get free publicity for your products (or you can have me write a publicity pitch for you!).
  2. Google ads (formerly Google Adwords) are a better alternative for small businesses than Google Shopping ads. You cannot set the bid rates for Google Shopping ads, so unless you are selling $2,000 rings, not many sellers can afford a high cost per click, because the revenue return on the ad will not justify the ad cost. However, you can set the bid rate for a Google ad, and you can even localize it to just appear in searches from specific geographic regions, making it even more affordable.5 WAYS TO GIVE YOUR BUSINESS A BOOST IN JANUARY
  3. January is typically all about sales, so have a HUGE one. I am not talking 20% or 25%, I’m talking 50 to 70% if you want success. It does not have to be on everything, just a select group of products or services. If it leads to acquiring new customers who might then become repeat customers, it is worth it.
  4. If you sell higher priced products, offering a dollar amount off will tend to have a higher conversion rate than a percentage off offer. For example, if you are selling a $200 ring and ran a campaign for $50 off and a second campaign for 25% off (both arrive at the same amount) the $50 off will do better, mainly because buyers are attracted to the larger number, assuming it is a better deal. This does not hold true if you are selling lower priced items. If you have a $15 product and you are offering campaigns of  either 25% off or $3.75 off, the 25% campaign will do better.
  5. While it is not a good idea to email customers who did not opt in, there is nothing stopping you from sending snail mail (a fairly minimal cost, and they have already bought from you, so conversion rates should be high). Therefore, consider mailing all customers who purchased from you in October, November and December a thank you note with a special discount offer; but tie it to a quantity to make it worthwhile and give it a deadline i.e. As a thank you, purchase any 3 items (before February 1st, 2020) and get 25% off.

Do you need a custom marketing or business strategy plan tailored just for your business? Contact me with your issues at attentiongetting[@]gmail.com and I will happy give you a non obligation quote (or consider my phone consultations).

©2020 Gail Oliver. All rights reserved.

Opportunity to Get a Shoutout from Instagram

January 3, 2020 /

Need an Instagram shoutout?

If you think your business has an interesting Instagram success story, you can now submit it to Instagram as they love a success story, and they might repost to their 325 million followers as well as mention it on their blog.instagram shoutout

More Instagram Articles

© 2020 Gail Oliver. All rights reserved.

Try This “Discount on Discount” Sales Trick

December 13, 2019 /

An online retailer had an interesting sales promotion this week. The offer was another 25% off their already 40% off sale. I have to be honest, I jumped on it. It made it seem like I was getting 65% off, but if you do the math it was more like 55%, which is still good, don’t get me wrong.

But there was something about a discount on a discount that made it feel like it was too good to pass up. Plus, it was one-day only and they indicated certain items would sell out. All of these things together got me to act quickly.

So give it a try on some of your sales merchandise that you are really trying to liquidate (if your profit margins allow for this deep a discount). 

©2019 Gail Oliver. All rights reserved.

Retail Arbitage Could Be Your New Side Hustle

December 6, 2019 /

Have you considered Retail Arbitrage as a business idea or side hustle.

According to Ecomdash, this means buying up sales stock, especially at this time of the year, and reselling online is a profitable business. You cannot do this on sites like Etsy, but you can on eBay and your own e-commerce site. Worth a try?

©2019 Gail Oliver. All rights reserved. 

Love this Retail Marketing Idea from Sephora

November 22, 2019 /

Are you the kind of shopper that typically wants a sales person to help you OR do you wish to be left alone?

Well the retail store Sephora came up with the perfect solution. The store allows shoppers to choose a red or black basket: Red means “I’d like help” and black means “no thanks.” Brilliant!

© 2019 Gail Oliver. All rights reserved.  

Why Trader Joe’s is a Marketing Star

November 2, 2019 /

Trader Joes is a marketing powerhouse food store. This article from Vox shows how Trader Joe’s knows how to take advantage of the biggest food purchases of the year, which is fall through to early February.

They start by stocking the largest and most diverse products featuring the hottest fall food trend: pumpkin spice. They follow this with foods tailored for all of the big holidays: back-to-school, Halloween, Thanksgiving, Christmas, Hanukkah, Kwanzaa, and New Year’s. Holidays sell!

©2019 Gail Oliver. All rights reserved.

Google Tip for Your Site’s Title Tag HTML SEO

October 25, 2019 /

title tag html seoUnderstanding how to write your site’s title tag HTML SEO is important.

The title tag is the line that you fill in, in your settings, that describes what your site is all about. After your url, it is the second thing Google reads.

Google only reads the first 55 characters of your website’s title tag, make sure that you list what your business does first, and then your business name second. Most people do it the other way around, and it is a mistake.

For example, if you are a realtor in Pasadena, California, your website’s title tag should be:

Top Real Estate Agent Pasadena California | Jane Doe Realty 

Also include your city in your title tag if the majority of your business is local.  

If you are an online wedding store, your website’s title tag should be:

Wedding Dresses & Bridal Gowns Online | The Bridal Shop

Again, make your title tag descriptive of what you sell, including at least one of the most searched adjectives for what you sell.

More Posts
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.online marketing consultant

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

©2019 Gail Oliver. All rights reserved. Title Tag HTML SEO

Why You Need Many Sources of Traffic

October 11, 2019 /

A lot of people come to me and wonder why traffic to their website, blog or online shop is low or decreasing, and it is typically because they have only one main source of traffic. Your traffic should always be a mix from search engines (organic), referral links, blogs, email marketing, advertising, social media and publicity. These are the main ones, but there are others as well. Review your marketing mix of traffic sources and make sure you are not totally reliant on one. If it goes down, so does your business.

Also to Read:

©2019 Gail Oliver. All rights reserved. 

Easy Local Publicity Opportunity

October 4, 2019 /

If you are not approaching your local newspaper’s business writer NOW with a story pitch on how to include your small business in any articles they are planning for Small Business Saturday (November 30th) you are missing out on a huge opportunity – so do this TODAY !

If you are a new business, you could pitch a story about how you are trying to get the business off the ground. If you are an established business, you could pitch a story about how things have changed since you started. Maybe you just want to pitch a story about a major special you will be offering that day, or an event you will be hosting.

Just find an interesting angle, and pitch the story.

Also to Read:
©2019 Gail Oliver. All rights reserved.

Two Sales Tips for Quick Sales

September 27, 2019 /

Have you ever tried running a 24-hour sale? They truly are the most effective type of sales promotion because they get people to act quickly, especially if there is a tick down showing how much time there is left before the sale ends. Another key sales trick is to say “limited stock” or “only 10 left” or “selling out quickly”. This too will get people to act. 

Also to Read:

©2019 Gail Oliver. All rights reserved. Sunday Marketing Blast. 

« Older posts Newer posts »

© 2024 Attention Getting

Theme by Anders Noren — Up ↑