It really is not that difficult to get free publicity for your business. One tip I always give clients is to stay on top of current news stories, so you can find ways to add your business to the story. SAMPLE PITCH #1 For example,...
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What is Your Sales Channel Strategy?
October 4, 2022
Do you have a sales channel strategy for your business? A sales channel is basically any place you sell your products and/or services. Not market, but physically sell. It can be a store front or commercial space, an online marketplace, your website, your blog, your...
Why Your Business Should Set Up Google Alerts
September 20, 2022
In my 12-Month Marketing Plans, one thing I always recommend is that you set up free Google Alerts. What this means is you give Google certain keywords that you wish to be alerted for, so when a blog post, magazine article or news report shows up...
Best Online Side Hustles for Teachers
August 17, 2022
Are you a teacher looking to make more money in your spare time? One of the best side hustles is to sell Study Guides as digital downloads. You could also sell lesson plans, practice tests, and other educational materials as long as they are your...
Easy Ways to Improve Your Small Business SEO
August 15, 2022
Are you looking for ways to improve your small business SEO? Search is still the number one traffic generator for most small businesses, so your SEO strategy should be your first priority. Small Business SEO Ideas I have talked many times about how important it...
Halloween Marketing Ideas
August 7, 2022
Looking for some Halloween marketing ideas? As I mentioned in my post, Your August Marketing To Do List, Halloween has become the second biggest retail buying occasion. Last year, spending on costumes, decorating and other Halloween items was more than US$10 billion. Therefore, I thought...
Your Marketing To Do List for August
July 29, 2022
Hard to believe August starts on Monday, so prepare your small business with my Marketing to do list August. Back to School If you sell anything back-to-school-related, the searches have already started. According to Google Trends, these were the top searches this past week: “Back...
Resume Formatting for ATS
July 13, 2022
If you are struggling with the best resume formatting for ATS, I am here to help! The ATS or Application Tracking System is used by almost 90% of all companies in 2026, and this software is used to scan your resume and save hiring managers...
2025 Holidays Calendar
July 7, 2022
Bookmark this 2025 Holidays Calendar page to reference the major holidays for the year. Get my small business and marketing tips and advice on my blog at attention-getting.com January Holiday Calendar 2025 January 1: New Year’s Day January 20: Martin Luther King Day (US) January...
Read This If You’re Feeling Bad About Your Business
May 29, 2022
Read This If You’re Feeling Bad About Your Business. I don’t know about you, but I’m getting tired of these fly-by-night, so-called business or social media experts that brag how they made six figures right out of the gate and you must be a failure...