by Gail Oliver, Small Business Marketing Consultant I love coming up with creative small business promotional ideas for my clients, so below are 101 of my favorite ideas that I’ve come up with in the past for clients, a few of which are included in...
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Green Business Ideas for the Eco-Conscious Entrepreneur
April 21, 2022
In honor of Earth Day tomorrow, I thought it would be appropriate to write about “green” business ideas, especially since demand for eco-friendly and sustainable products and services has more than DOUBLED in the last five years. Most in Demand Eco Products In terms of...
Awesome Marketing Ideas for Your Retail Store
January 19, 2022
Here is an excerpt from my 12-Month Marketing Plan for Retail Stores for January, to inspire you or pass along to anyone you know that has a retail store. Get the plans for all 12 months by downloading my PDF today! Retail Marketing Plan for...
My Killer Idea to Get Your Social Media Posts Shared
January 16, 2022
Whenever possible, use people you know in your product or business photos. Why? Because they are more likely to share the photo on their social media sites, giving your business free exposure to their followers. Tons more tactics in my 12-Month Marketing Plans for small businesses....
8 Instagram Reel Ideas for Small Business
January 12, 2022
It has been proven that videos and reels on social media get higher engagement. They do not have to be complicated to make a big impact, so here are some Instagram Reel Ideas Small Business. Effective Reels from Big Brands This reel from Burt’s Bees...
Get Inspired by this Brilliant Product Idea from Bauble Bar
January 9, 2022
I love creative product ideas, and this Pixar Toy Story Mr Potato Head stacking ring from Bauble Bar is brilliant. It lends to the nature of the Mr. Potato Head product, merged with a stacking ring, which have been so trendy the last few years. Plus, it...
Publicity Grabbing Product Idea from Salt & Straw
January 2, 2022
People love trends, and the media loves writing about trends. So if you were to do a limited time product (or service), like this ice cream 5-pack from Salt & Straw with flavors that were inspired by the year’s most viral moments, you will likely...
How to Do a Monthly Marketing Audit
December 31, 2021
Are you planning, auditing and reviewing your marketing efforts each month? My top-selling Marketing Planner offers a more comprehensive plan, audit and review, but I thought I would offer a condensed one for those who feel overwhelmed by marketing. So let’s keep it simple. Step...
New Take on a Classic Product from Anthropologie
December 26, 2021
Even though you can get thousands of recipes for free online, hard copy recipe books still sell really well. However, I like when people take a classic product, like a recipe book and re-think it. This deck of recipe cards for ideas for cheese boards...
Easy Way to Get Year End Publicity
December 19, 2021
The end of the year is always a fun time for brands to try and get some free publicity for their business by predicting a trend for 2022. For example, in early December Pantone always announces their color for 2022. Now, 1-800-flowers followed this trend...