Whenever possible, use people you know in your product or business photos. Why? Because they are more likely to share the photo on their social media sites, giving your business free exposure to their followers. Tons more tactics in my 12-Month Marketing Plans for small businesses....
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8 Instagram Reel Ideas for Small Business
January 12, 2022
It has been proven that videos and reels on social media get higher engagement. They do not have to be complicated to make a big impact, so here are some Instagram Reel Ideas Small Business. Effective Reels from Big Brands This reel from Burt’s Bees...
Get Inspired by this Brilliant Product Idea from Bauble Bar
January 9, 2022
I love creative product ideas, and this Pixar Toy Story Mr Potato Head stacking ring from Bauble Bar is brilliant. It lends to the nature of the Mr. Potato Head product, merged with a stacking ring, which have been so trendy the last few years. Plus, it...
Publicity Grabbing Product Idea from Salt & Straw
January 2, 2022
People love trends, and the media loves writing about trends. So if you were to do a limited time product (or service), like this ice cream 5-pack from Salt & Straw with flavors that were inspired by the year’s most viral moments, you will likely...
How to Do a Monthly Marketing Audit
December 31, 2021
Are you planning, auditing and reviewing your marketing efforts each month? My top-selling Marketing Planner offers a more comprehensive plan, audit and review, but I thought I would offer a condensed one for those who feel overwhelmed by marketing. So let’s keep it simple. Step...
New Take on a Classic Product from Anthropologie
December 26, 2021
Even though you can get thousands of recipes for free online, hard copy recipe books still sell really well. However, I like when people take a classic product, like a recipe book and re-think it. This deck of recipe cards for ideas for cheese boards...
Easy Way to Get Year End Publicity
December 19, 2021
The end of the year is always a fun time for brands to try and get some free publicity for their business by predicting a trend for 2022. For example, in early December Pantone always announces their color for 2022. Now, 1-800-flowers followed this trend...
Free Download – Holiday Sales Success Tracker
December 17, 2021
For those of you who sell online, how were your holiday sales? I know things haven’t quite wrapped up yet, but I thought I would give a free download, which will help you put the holiday season into perspective. My Holiday Sales Success Tracker helps...
Easy Social Media Tip to Get Local Attention
December 12, 2021
If you’re trying to have your business seen by your local market on social media, an easy way to get attention is to simply tweet or post a compliment to another popular local business and they will likely share with all of their followers. People...
5 Ways to Get Rid of Excess Product Inventory
December 8, 2021
Did you possibly over estimate your holiday sales and now you have excess product inventory that you need to get rid of? Here are 5 things to try: Do a flash sale for people looking for those after-Christmas deals; but they expect a big discount...