Are you in need of some Small Business Name Ideas? I get this question all the time from clients, so below are my key points when trying to choose one for your business or brand. Small Business Name Ideas: Does It Represent What You Sell?...
Category: My Marketing Advice
Fun Marketing Idea for Your Next Sales Event
February 20, 2022
If you sell at farmer’s markets, or your business is appearing at a trade show, or you have a store front, always try to have something customers can pose with. We have become a picture-taking society, and people love to pose with quirky statues or...
What People Search for on Google in March
February 16, 2022
Want to know what people search for on Google in March? I track the top Google searches daily so I can refer to them the next year for various marketing reasons. But these popular searches can help your business too (besides SEO opportunities) including: Inspiration...
Is It Time to Rethink What You Sell?
January 27, 2022
As I’ve said before, it is not always your marketing that is hurting your sales. It could just be what you are selling. So try going through these quick three steps below to make sure your offering is covering all the bases. Does the Product...
How to Do a Monthly Marketing Audit
December 31, 2021
Are you planning, auditing and reviewing your marketing efforts each month? My top-selling Marketing Planner offers a more comprehensive plan, audit and review, but I thought I would offer a condensed one for those who feel overwhelmed by marketing. So let’s keep it simple. Step...
5 Ways to Get Rid of Excess Product Inventory
December 8, 2021
Did you possibly over estimate your holiday sales and now you have excess product inventory that you need to get rid of? Here are 5 things to try: Do a flash sale for people looking for those after-Christmas deals; but they expect a big discount...
Low Sales? This Might Be Why
December 1, 2021
I consult for hundreds of small business and e-commerce clients each year. I had an Etsy client a while back, who was so focused on Etsy SEO and felt it was the only key to their success on the platform. They were wrong. I did...
Black Friday Ecommerce Checklist
November 11, 2021
Need a Black Friday ecommerce checklist? It is a great way to make sure you are ready for the biggest selling time of the year with this handy checklist. Black Friday / Cyber Monday Checklist Host a giveaway on social media, two weeks before Black...
New Places to Sell Online
October 14, 2021
With the huge growth of e-commerce last year, due to COVID, more and more online marketplaces have been opening up. If you are looking for new places to sell online, check out these: New Place to Sell Online: Michaels Marketplace Michaels, the major craft retailer,...
5 Key Holiday Sales Tips
October 8, 2021
Need some holiday sales tips? The big holiday gift buying season is already starting, so here are 5 key holiday sales tips you need to know. 1. Start Your Black Friday Sale Now I personally believe that this year’s holiday sales will be a mix...